How to ruin a podcast

Posted on September 30, 2006 by Steve Mays

Mark Ramsey points to a classic example of MSM cluelessness (CBS in this instance). His post makes me uncomfortable because our networks produce a lot of programs (newscasts and sports reports) that are comprised of 3 minutes of programming and one minute of commercial.

What if we were only podcasting that program. Would listeners swallow that? I’m thinking not.

Back in the dark old days, when one of our networks was oversold, we’d just jam in more spots and ask stations to air programs that had more commercial content than programming. Shudder.

Mark sums it up nicely:

“In our zeal to monetize our online content, remember that podcasts are downloaded and played voluntarily. It’s because we like you and want more of you. Yes, we’ll tolerate advertising in podcasts – but not 30 out of 90 seconds!”

Four more years!

Posted on September 30, 2006 by Steve Mays

Dave Winer wonders if President Bush will leave office at the end of his term:

“Someone should ask him that question and listen carefully to the answer. An unequivocal “yes” is the only acceptable answer. I don’t think he’s planning to leave. That’s what all this maneuvering is about. The next step will be they’ll find some American citizens who are terrorists, and Congress will vote that in time of war the President doesn’t need to charge them with anything to imprison them until the war is over. They can already put non-citizens, legal or illegal, in prison, indefinitely without charging them.”

I wish that seemed crazier to me than it does.

Delta Fair

Posted on September 29, 2006 by Steve Mays

Charles Jolliff describes this year’s Delta Fair as the “cleanest” he can remember. [Flickr set]

Is it possible to cheat if the game is rigged?

Posted on September 28, 2006 by Steve Mays

You’re playing Black Jack at some little out-of-the-way gambling joint in Nevada. You discover –beyond all doubt– that the dealer is cheating. No question. Knowing this, is it even possible for you to cheat? I mean, once the honesty of the game has been compromised, how can the other players “cheat?”

Your Sunday School teacher would tell you that two wrongs don’t make a right. And that cheating –even though the dealer or another player is cheating– is wrong because it harms you (at some moral/ethical level). And, perhaps, once you begin cheating, it some how validates the immoral behavior of the dealer.

If Congress and the White House are the casinos, they’re running a lot of crooked tables. Pissing away our tax dollars faster than we can send them to DC. I don’t have the balls to cheat on my taxes but I’m not sure I’d vote to convict someone that did.

“If you’re unhappy with your elected officials, smays, you should work within the system to elect new people to represent you.” Yeah, yeah, yeah. That’s like saying, if you think this carney game is fixed, perhaps you should try one on the other side of the midway (I just need one more metaphor to tie the record).

In the words of Howard Beale/Paddy Chayefsky (Network):

“I want you to get mad. I don’t want you to protest. I don’t want you to riot. I don’t want you to write to your congressman because I wouldn’t know what to tell you to write. I don’t know what to do about the depression and the inflation and the Russians and the crying in the streets. All I know is first you’ve got to get mad.”

If you’d like to comment on this post… write your congressman.

Delta Fair Parade

Posted on September 27, 2006 by Steve Mays

Charles Jolliff shares his flickr set of the 2006 Delta Fair Parade. Brings back lots of memories. My first radio interview (1972) was with Bill Walsh and Jack McDaniel, the Kennett businessmen who have been organizing the parade for about 50 years. My end of the interview was so bad, I spliced (magnetic tape, grease pencil, splicing block) in new questions. Took hours.

For years, Jeff Wheeler, Tom Colvin and I broadcast the parade live (You had to be there).

Back in the fifties, my father rode in the the parade in a wheelbarrow, as part of a radio station promotion. God bless America!

What new Arbitron rules mean for radio stations

Posted on September 26, 2006 by Steve Mays

“When listening is defined as broader than “radio” alone, then you are no longer in the “radio business.” You’re in the business of audio entertainment and information, regardless of distribution channel. That little home-grown Internet radio station from Zimbabwe is now your competitor. When “Listening” is defined according to things that do not require a radio, you are no longer in the “radio business.” Get it?” — Mark Ramsey

My kind of contract

Posted on September 26, 2006 by Steve Mays

Roger brought back a copy of the affiliation contract for The Davey Ramsey Show (financial advice?) from the recent meeting of the National Association of Broadcasters. They shove all kinds of promotional stuff under the door to your hotel room every night and this was in Roger’s pile one morning. I’m not familiar with the program but I love the contract. One page (front only). I spent my youth (okay, my middle years) trying to get people to sign affiliation contracts with our networks.

I did my best to keep them simple and understandable. But our attorneys never let me go this far. Here’s the full contract (PDF) and here are a few paragraphs:

Thank you for deciding to include The Dave Ramsey Show as part of your station lineup. Are you looking for a big, detailed contract? They are a pain and quite frankly, we don’t feel like dealing with them. Below you will find afew points that will guide our relationship. Please initial each one and return the contract via fax to 615-372-0573 (confidentiality assured).

1. You like us and we like you and therefore are agreeing to work together. You are going to start airing the program on station (station info)

3. Now that you have decided to carry The Dave Ramsey Show we will not be available for another station in your market. Don’t know why we have to state that we are not interested in cutting our legs out from under ourselves, but I guess this market exclusivity thing is a big deal.

5. Let’s try this. The Dave Ramsey Show should be carried LIVE. We think it is a mistake if it is not aired live. However, we understand that some stations are not able to make this happen. For now that is acceptable. All we want you to do is let us know that after we start winning for your station, that you will consider us for a live slot. You are not guaranteeing us this slot, you are not promising this slot, you are simply letting us know that you will consider it. Come on, is that too much to ask? We should be live anyway.

I don’t know how good this is from a legal standpoint, but it’s good marketing or PR or something. And in my experience, most contracts with radio stations weren’t worth much. My hat is off to whomever wrote this agreement.

WSJ: “How to get attention in a New-Media World”

Posted on September 25, 2006 by Steve Mays

That’s the headline on a story in today’s Wall Street Journal. I won’t bother posting any of the many nuggets in this piece. You can read them yourself. And if you spend anytime online, you know a lot of this already.

Here’s what I want to know: How can any intelligent, semi-educated, reasonably well informed, man or woman entrusted with running a business (or some division or department of that business) not have at least heard about the things referenced in this story (blogs, podcasts, RSS, etc etc)?

We talk to people every day that insist (and I belive them) they’ve never even heard the terms. I don’t expect the average Joe (or Joanne) to be as into this “new media” (someday we won’t need the quotation marks) as I am… and I know that not everyone has access to the Internet. But if you own a TV set, a radio, read a newspaper or a magazine… how could you not have seen or heard one or two of the countless stories about “new media” during the last couple of years?

* I just read the local sports scores in The Daily Bugle
* I only watch Wheel of Fortune and QVC on TV
* I haven’t seen anything in People Magazine about all this stuff
* Cousin Bob on Country 108.7 would tell me if any of this stuff was important

What do you know? I answered my own question.

Let me stress that I’m not saying your business should be using any of the new media tools (you should)… but I remain mystified that there are people who have not a glimmer that something is happening.

Radio listeners don’t mind ads

Posted on September 23, 2006 by Steve Mays

Mark Ramsey points to this Arbitron study that concludes radio listeners don’t tune out when commercials come on. And wonders about the implications:

“If listeners don’t mind spots then why should they mind mediocre songs? And what ARE they listening through the spots for?”

The whizzing sound you hear is thousands of radio sales reps emailing the Arbitron study back and forth.

smays.com

“No hero ever gets shot in the balls.” — Righteous Prey (John Sandford)

Monthly Archives: September 2006