New South Carolina Head Football Coach Steve Spurrier has the highest SEC winning percentage in history. And he is –I am told by those that know– something of rock star among big-name football coaches. Our company produces the Gamecock football broadcasts and the weekly call-in show, featuring Spurrier and the the play-by-play guy. Tomorrow night is the first show and in addition to airing on a bunch of SC radio stations…and streaming at Yahoo! Broadcast… we’ve set up a podcast feed. There has been almost zero publicity on this but I’ve got a feeling fans will find this quickly. Thursday nights from 7:05 – 8:00 p.m. EDT
Yearly Archives: 2005
Jeff Jarvis: Don’t own the content. Don’t own distribution
Another thought-provoking post by Jeff Jarvis on the “value” of owning content or distribution:
Owning the printing press, broadcast tower, cable plant, movie theater, or chain of stores is a cost burden when your competitors and customers can, without friction, effort or cost, bypass your distribution and even your marketing. So don’t own the content. Help people make and find and remake and recommend and save the content they want. Don’t own the distribution. Gain the trust of the people to help them use whatever distribution and medium they like to find what they want. It’s hard for somone raised on the value of owning content and owning distribution to let go of exclusivity and instead value openness and participation.
I’ve been blogging long enough to buy into the idea of the web as a conversation but it’s a damned hard concept to explain. Much easier to grasp the idea of producing programming (content)…pumping it over some kind of distribution channel (radio/TV signal, newspaper, etc)…mixing in some ads…and feeding it all to the consumer (audience).
Thou shalt not terminate with extreme sanction
Christian broadcaster Pat Robertson calling for the assassination of Venezuelan president Hugo Chavez, a leftist who sits atop the largest oil reserves outside the Middle East:
“If he thinks we’re trying to assassinate him, I think that we really ought to go ahead and do it. It’s a whole lot cheaper than starting a war. And I don’t think any oil shipments will stop.”
Terrestrial radio still #1
Paragon Media has released the third and final part of its study on new media’s effects on radio. The company collected 400 respondents between the ages of 15 and 64 to complete the study about new media usage and its effect on broadcast radio listening. In the study, Paragon focused on new media including satellite radio, internet radio, MP3 players, podcasting and personalized CDs.
The latest findings show that terrestrial radio is the #1 source for listening to music. When asked “What is your primary source for listening to music?,” 51 percent of respondents said radio. Purchased CDs were next with 30 percent of the vote, and radio also beat out television, personalized CDs, music downloads, satellite radio and Internet radio.
Need more proof? The National Association of Broadcasters cites two additional studies in a recent newsletter:
Michigan State University found that few are giving up their traditional radio habits. Seventy-nine percent of respondents said they’ve spent as much or more time listening to local radio compared to last year. And, 95% expect to listen as much or more local radio in the coming year. A whopping 88% think their local station provides valuable service to community. And half of those surveyed with satellite radio reported reception problems while driving.
Eastlan study found more than four out of five Americans have no interest in subscribing to satellite radio. The findings were nearly identical to a 2001 Eastlan study. Only five percent of Eastlan study respondents were satellite radio subscribers.
Okay everybody… go back inside. The excitement’s over, nothing to see here. Let’s get back to work.
Does your web site suck?
“Agency websites suck, launch a weblog” is the subject of a post at AdRants.com. Replace “agency” with “your company” and see if it still makes sense.
“Right now, agencies might be saying, “What do we need a weblog for? We already have a web site.” Great. Take an honest look at it. Is it much more than a creative showcases (if that) and management bios? Aside from a few short paragraphs on your so-called “proprietary process” is there any value there for the reader? Are you offering anything that gives insight into the way your agency thinks and what your opinion is on the current state of advertising? If so, great. Most likely. though it is not.”
A good example of the difference between a “typical” web site and a blog? AgriMarketing.com and AgWired.com. I think the company I work for could be using blogs more effectively. But “brochure” web sites are safe and blogs are risky. And if they’re not risky, they’re useless and ineffective.
Profiles in Courage: Star Spangled Banner
I’m told it is quite common to forget the words to our national anthem when singing in public. A gold star for this young woman, singing at the Indiana State Fair last night [AUDIO]
Had I been there –and remembered the lyrics myself (“…were so gallantly streaming?” )– I’d like to think I would have leapt to my feet and led the crowd in singing along with her for the final few lines. Listen for at least 35 seconds.
Uplink
Sounds like a personal computer
Vannevar Bush, director of the Pentagon’s Office of Scientific Research and Development. (Circa July, 1945)
“Consider a future device for individual use, which is a sort of mechanized private file and library. A device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory.”
Page 7 of John Markoff’s What the Dormouse Said.
Movie Quote: The Bourne Supremacy
“You’re in a big puddle of shit, Pamela, and you don’t have the shoes for it.” –
– Brian Cox to Joan Allen, The Bourne Supremacy.
Online salaries higher than in other media
Online publishing salaries of recent graduates are higher than broadcast or print media salaries, according to the 2004 Annual Survey of Journalism and Mass Communication Graduates (PDF) conducted by The University of Georgia’s James M. Cox Jr. Center for International Mass Communication Training and Research.
The survey found that the median online publishing salary in 2004 was $32,000. By comparison, the median salary for TV was $23,492; for cable TV was $30,000; for daily newspapers was $26,000; for weekly newspapers was $24,000; for radio was $23,000; and for consumer magazines was $27,000. [CyberJournalist.net]
Of all the challenges facing my beloved radio these days, that median salary of $23,000 might be the most frightening.