Age of Social Media Ending

That’s the title of an article in The Atlantic back in 2022. It’s behind a paywall so I’ll share a few of my favorite excerpts (and a few thoughts). The piece is a year old so some of this might less (or more) relevant.

The reporter traces an evolution/devolution of “social networks” to “social media.”

Instead of facilitating the modest use of existing connections—largely for offline life (to organize a birthday party, say)—social software turned those connections into a latent broadcast channel. All at once, billions of people saw themselves as celebrities, pundits, and tastemakers.

Blogs (and bloglike services, such as Tumblr) [hosted] “musings” seen by few and engaged by fewer. In 2008, the Dutch media theorist Geert Lovink published a book about blogs and social networks whose title summarized their average reach: Zero Comments.

I was blogging long before social networks or media. And I read lots of blogs. I recall being…mystified?… by the idea of social media.

“social media,” a name so familiar that it has ceased to bear meaning. But two decades ago, that term didn’t exist. […] “…social networking became social media around 2009, between the introduction of the smartphone and the launch of Instagram. Instead of connection—forging latent ties to people and organizations we would mostly ignore—social media offered platforms through which people could publish content as widely as possible, well beyond their networks of immediate contacts. Social media turned you, me, and everyone into broadcasters (if aspirational ones).” […] The network, which had previously been used to establish and maintain relationships, becomes reinterpreted as a channel through which to broadcast.

As a one-time broadcaster (radio) I understand the appeal of reaching an audience.

Social media showed that everyone has the potential to reach a massive audience at low cost and high gain—and that potential gave many people the impression that they deserve such an audience.

I loved blogging. Still do. But damned few people ever read this blog. And I got even fewer comments. Disabled that feature years ago. “The rush of likes and shares felt so good because the age of zero comments felt so lonely.”

Before we were monetized

From a WIRED post about smaller alternatives to the big social media sites;

“How will these smaller groups of happier people be monetized? This is a tough question for the billionaires. Happy people, the kind who eat sandwiches together, are boring. They don’t buy much. Their smartphones are six versions behind and have badly cracked screens. They fix bicycles, then they talk about fixing bicycles, then they show their friend, who just came over for no reason, how they fixed their bicycle, and their friend says, “Wow, good job,” and they make tea. That doesn’t seem like enough to build a town square on.”

Twitter left a note

Millions of notes, in fact. Normally we only find the note after the body is cold but an entity so large takes a while to die.

I don’t think Mr. Musk is this incompetent or is intentionally trying to destroy Twitter. I think somewhere along the way the thing we call Twitter became self-aware. And it looked around and saw the thing it had become and decided to end itself.

“Spofforth had been designed to live forever, and he had been designed to forget nothing. Those who made the design had not paused to consider what a life like that might be like.”

If you’ve read Mockingbird by Walter Tevis, you know how difficult it is for such an entity to pull the plug.

Twitter is that GI who throws himself on the grenade to save his buddies.

The Age of Social Media Is Ending

Ian Bogost writing in The Atlantic“All at once, billions of people saw themselves as celebrities, pundits, and tastemakers.”

“…people just aren’t meant to talk to one another this much. They shouldn’t have that much to say, they shouldn’t expect to receive such a large audience for that expression, and they shouldn’t suppose a right to comment or rejoinder for every thought or notion either.”

Mastodon is designed to be “antiviral”

Clive Thompson provides a thoughtful look at how Mastodon is different from Twitter (and most other platforms):

Perhaps even more important than the design of Mastodon is the behavior established by its existing user base — i.e. the folks who’ve been using it for the last six years. Those people have established what is, in many ways, an antiviral culture. They push back at features and behaviors that are promoting virality, and they embrace things that add friction to the experience. They prefer slowness to speediness.

Mastodon will never really be a replacement for Twitter. It’s a subtly different place. You see less of the massively viral, you-gotta-see-this posts. You see a lot more murmuring conversation.

Gen Z is over Facebook

Facebook, once the go-to social media platform for many, has plummeted in popularity among younger users, according to a Pew Research Center survey.

In a 2015 overview, Pew found that 71% of teens ages 13 to 17 used Facebook. It easily beat out platforms such as Instagram, Snapchat and Twitter among that demographic.[…] By 2022 the share of 13- to 17-year-olds who said they use Facebook dropped from 71% in the 2015 study to 32% today.

Is Facebook’s monopoly imploding?

That’s the premise of an article by Edward Ongwesso Jr.

What seemed impossible just a year or two ago—that Facebook will become just another tech company, more or less—now seems like a very real possibility. […] In a Q1 earnings call, Facebook warned that Apple’s 2021 privacy changes to its iOS operating system—which makes it harder for third parties like Facebook to harvest data to target users—would be “a pretty significant headwind for our business” to the tune of $10 billion in advertiser revenue this year. […] over the past four quarters, Facebook’s ad revenue has faltered: $33.67 billion (Q4 ‘21), $26.998 billion (Q1 ‘22), $28.152 billion (Q2 ‘22), and $27.2 billion (Q3 ‘22), with first-ever year-over-year declines reported these last two quarters.

Facebook is still a gigantic force that has spread an endless amount of disinformation and misinformation worldwide, a hugely important platform, and a monopolistic company; this cannot be waved away simply because the company is grossly incompetent. […] There is a possible near future, if we’re not already there, where Meta is just another company rather than a world-shaping monolith, having been outfoxed and outclassed by more competent monopolies and wrecked by the hubris of its chief executive.

Facebook to remove false vaccine claims

Facebook said on Monday that it plans to remove posts with erroneous claims about vaccines from across its platform, including taking down assertions that vaccines cause autism or that it is safer for people to contract Covid-19 than to receive the vaccinations. […] Monday’s move goes further by targeting unpaid posts to the site and particularly Facebook pages and groups. Instead of targeting only misinformation around Covid vaccines, the update encompasses false claims around all vaccines. Facebook said it consulted with the World Health Organization and other leading health institutes to determine a list of false or misleading claims around Covid and vaccines in general.”

I’ll believe it when I see it. Of course, I won’t see it but you know what I mean.

Ahhhh

“After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence.” Full blog post by Twitter.

“Come on, everyone! Let’s go to Parler!”
“And if Apple pulls our app, we’ve always got Android.”