Tag Archives: Seth Godin

“I just work here”

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During my affiliate relations days, it wasn’t uncommon to run into a radio station manger who had a beef with one part of our company and took it out on the division I worked for. And I’m certain it went the other way, too.

In my desperation to save an affiliation, I’m sure I said, “But that’s not me. That’s a completely different part of our company. You can’t punish me for what they did.”

Wrong. He can and he did. It was all Learfield as far as he was concerned. Seth Godin reminds us of this in today’s post:

“If you’re not proud of where you work, go work somewhere else. You don’t get the benefit of the brand when it’s hot without accepting the blame of the brand when it’s wrong.”

Seth: Free is the future

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“When there are thousands of people writing about something, many will be willing to do it for free (like poets) and some of them might even be really good (like some poets). There is no poetry shortage.”

“In world where there is room for anyone to present their work, anyone will present their work.”

Read Seth Godin’s blog post.

You can change everything

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In a recent post, Seth Godin reminds us we are not really stuck in a rut. We can, in fact, change everything and then lists a bunch of ways to do that. Some of my favorites: Move to Thiland; Become a vegan; Have all meetings in a room with no chairs, and everyone wears a bath robe over their clothes.

But as one who spends most of his days (and nights) working on websites, this one really spoke to me:

“Delete your website and start over with the simplest possible site”

Might be difficult to make this blog more simple. But some of our company websites could be a LOT leaner and cleaner. I’d love to flush ’em and start over as Seth suggests.