Mr. and Mrs. Edwards court bloggers

Radio Iowa News Director O. Kay Henderson chatted with Mrs. John Edwards this afternoon about –among other things I imaging– blogging. Here’s a couple of excerpts from her post/transcription:

“It’s just a great medium and I’m really glad to have the opportunity to speak without having somebody say what I meant to say, you know, which happens whenever there’s a reporter between you — or even, honestly, your own press people — between you and the people you’re trying to get to listen to what you have to say.”

“Here’s what the Internet has to offer. It is a direct medium between people. There is no filter. There is no intervention and that is unparalelled. If you think back about the way we used to communicate in a democracy centuries ago where people stood in the town square, handing out pamphlets with their opinions on them — isn’t this the closest we’ve really come to that again? We’ve returned to that which is what we were based on, where people can stand on their little corner of the Internet, handing out their opinions to people who are willing to listen to them.”

Relaunching news websites

Learfield NetworksOne of the first Learfield networks to have a website was Radio Iowa, our state news network in Iowa. That must have been around 1996 and it was created (using Frontpage) by Dan Arnall and Allen Hammock, a couple college guys we hired to help us figure out “this Internet thing.”

Dan and Allen went on to pursue new adventures a long time ago. And we’ve added lots of websites –for our company and for clients– since those early days.

This week we relaunched RadioIowa.com. We relaunched WRN.com a about a month back and we’ll be putting up the new Missourinet.com in a couple of weeks.

Our news networks are pretty narrow in focus. We cover the legislature, state government and –with the help of our affiliates– news from throughout our respective states.

Our websites reflect that focus. State news and sports, with an emphasis on the sounds of the news. We are, first and foremost, radio networks. Our websites are designed to complement them. They are not high-traffic, destination sites. Time will tell if this strategy is the correct one. The next couple of years should be interesting.

Our new sites are very blog-like. At WRN.com, we blog the sports and our news director maintains a blog. At Radio Iowa, News Director O. Kay Henderson is generating a real following for her political blog.

Time will tell if I have taken us in the right direction with these sites. If you like what you see, email me and I’ll put you in touch with Andy Waschick, the man behind all of Learfield’s websites. If you don’t… please don’t tell me.

Decision time

Radio Iowa News Director O. Kay Henderson has some excellent advice for those who haven’t seen a debate, haven’t met one of the candidates, and haven’t a clue about how you’re going to vote:

“Go to an “opinion leader” in your life, in your neighborhood, in your community. This could be a person you see tomorrow in church. It could be the person you’re sitting beside at the high school play-off football game on Monday night. It could be a co-worker, or a life-long friend or the owner of the hardware store. Pick somebody whose opinion you respect (and who you suspect has been following the race) and ask them how they’re going to vote and why.

I confess I am one of the clueless to whom Kay refers. I might presume to modify her advice just a tad. Instead of “opinion leader,” I might seek out the smartest, best-informed, good person I can find, and ask him or her.

Take a moment to read Kay’s post. It’s a nice story.

White House Press Secretary Tony Snow doing a radio commercials

Radio Iowa News Director (and blogger) O. Kay Henderson heard White House Press Secretary Tony Snow doing a radio commercial on a Des Moines radio station this week and found it blog-worthy. The New York Times liked the story too:

“Just imagine, you’re listening to the radio, Tony Snow has been speaking to you as the spokesman for the leader of the free world, and then a commercial comes on with him trying to sell you a window,” Ms. Henderson said Thursday. “He introduced himself as Tony Snow, talked about the travails of remodeling projects, boasted about the 30-year history of this business and delivered the 800 number of the business, twice.”

My favorite quote from the story was by Mr. Snow: “It’s like, you don’t have the White House press secretary flacking siding.”

I suppose Kay could have done a “human interest” piece for our network but this is perfect blog-fodder. Not a big deal, just interesting. And how many reporters heard the White House Press Secretary shilling windows on the radio and didn’t think to follow up on it?

He left radio to become a clown

Radio Iowa News Queen O. Kay Henderson emailed this affiliate update:

“As you know, KICD news director Brent Palm left to take a job at Minnesota News Network. His replacement is Tim Torkildson. Mr. T worked in radio 12 to 15 years ago. He left radio to become a clown and ringmaster for a traveling circus. He’s now left that career, settled in Spencer and is starting his third week on the job.”

Welcome back, Tim. I’d surely love to interview you for smays.com.