A couple of observations on the iPhone antenna story:
- Of the dozen or so people I know who have the new phone,
not one has had a problem.
- Most of the people who are pissing and moaning about this, don’t have an iPhone.
But Steve Jobs had to respond and he did so with what Scott Adams (SGITR*) calls the High Ground Maneuver:
“Apple’s response to the iPhone 4 problem didn’t follow the public relations playbook because Jobs decided to rewrite the playbook. (I pause now to insert the necessary phrase Magnificent Bastard.) If you want to know what genius looks like, study Jobs’ words: “We’re not perfect. Phones are not perfect. We all know that. But we want to make our users happy.”
Jobs changed the entire argument with nineteen words. He was brief. He spoke indisputable truth. And later in his press conference, he offered clear fixes.
Did it work? Check out the media response. There’s lots of talk about whether other smartphones are perfect or not. There’s lots of talk about whether Jobs’ response was the right one. But the central question that was in everyone’s head before the press conference – “Is the iPhone 4 a dud” – has, well, evaporated.”
Mr. Adams predicts Jobs’ response will become the public relations standard for consumer products. Let’s revisit this in 90 days.
*Smartest Guy in the Room
UPDATE: Seems I do know at least one person with the new phone who is having problems. I either forgot or repressed that. See Phil’s comment below.