Tag Archives: google

Seth’s Organic Path to Google Happiness

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Seth Godin on the “organic success” path to a high Google rank:

“If you want to be on the front page of matches for “White Plains Lawyer”, then the best choice is to build a series of pages (on your site, on social sites, etc.) that give people really useful information. Once you’ve done everything you can… once you’ve built a web of information and once you’ve given the ability to do this to your best clients and your partners and colleagues, then by all means apply the best SEO (search engine optimization) thinking in the world to your efforts.”

Google Audio: About Your Ad form

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In another lifetime I wrote radio “spots.” A lot of ’em. So please feel free to skip this “shop talk” post.

TechCrunch is getting reports from advertisers that Google Audio Ads have been added as an option to their Adwords accounts. Interesting to see the data collected  with the “About Your Ad” form (Goal of ad; target customer; key messages; call to action; etc.).

And this from the comments on the post: “I’ve been using Audio Ads for months now. I like how you can listen to the actual snippet of your ad being played on the station. I don’t like how you can’t choose a specific radio station, only the type of format and DMA.”

Wonder how they’re getting the mini-air check? I can see how advertisers would love that.

Bonus link: “Analysts Peek Into Google’s Pitch to Radio” (Radio World)

Google reaches out

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Google ReaderOkay, make of this what you will. A few days ago I posted a couple of lines about having a problem with the “Share” feature in Google Reader. I did not report the problem to Google. But within about 24 hours, I received the following email:

“Hi Steve, if you send me your email address I’d be happy to take a look at your account to see what’s going on.

Justin Haugh
Google Reader Engineer”

Justin subscribes to a search feed for “google reader” at blogsearch.google.com, saw my post, and reached out to see if he could help. (The issue had already resolved itself.)

Think about it. There must be a bazillion people using Google Reader. I didn’t ask for help, but someone at Google took watch for users needing help and take time to offer. Does your company go that far? Does mine? Do the Google Fan Boy T-shirts come in medium?

Google Reader share feature

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I am a Google Fan Boy. I can’t help it. I love most of the Google services I’ve tried. And I keep discovering new ones. The “Share” feature in Google Reader is not new, but I just got around to playing with it and I love it.

I frequently come across a story that I’d like to share. I’ll sometime email it to friends and –if I have the time– post on it here. But there are times when I just want to point you to the story and have nothing to add. With one click in my Google Reader, I can add the story to a public page (“Steve’s Shared Items”). The five most recently “shared” stories also appear in the sidebar here at smays.com.

This simple tool extends my role of “who asked you?” editor/aggregator. While I cannot post on everything I find interesting, Google Reader has made it easy to share.

Google will sell ads on Clear Channel

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Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio. Clear Channel said it has agreed for Google to sell a guaranteed portion of the 30-second spots available on its 675 radio stations in top U.S. markets, in a bid to expand the universe of local radio advertisers to Google’s online buyers.

A Clear Channel executive said Google has access to less than 5% of the radio broadcaster’s overall inventory of advertising air time. The U.S. radio industry generates $20 billion in annual sales. [USAToday]