Tag Archives: google

Google spreadsheets

Posted on by

When I bought the MacBook, I decided not to purchase Microsoft Office. I can’t remember the last time I felt the need to write something in Office. And few things make me go nuts faster than getting an email that says “see attached Word doc” in the body…and the Word doc has two lines of crap that could just as easily have been written in the body of the email (Get a clue you ignorant hillbilly!). What was my point? Oh yeah, MS Office…

Don’t need it. Don’t need Powerpoint. And –as of tomorrow– I don’t need Excel.
Google is set to launch a Web-based spreadsheet program that will allow people to view and simultaneously edit data while conducting “in-document” chat and supports the import and export of documents in the .xls format used in Excel and the .csv (comma-separated values) format.

I’m not a heavy spreadsheet user and I’m guessing the folks in our finance and accounting department couldn’t get by with the new Google spreadsheet. But I’m doing fine without Office and finer tomorrow.

Google-izing radio advertising: Day Two

Posted on by

More on Google’s foray into the world of radio advertising from RAIN’s Kurt Hanson, including quotes and links to The New York Times and the WSJ Online.

“The key to it is that Google is potentiallty bringing 400,000 new advertisers (their AdWords clients) to the radio medium. These new advertisers will (A) fill up unsold inventory and (B) eventually add increased demand for avails. Increased demand, of course, will inevitably drive up prices. That’s how supply-and-demand works.”

I’m still waiting for someone to explain what –if anything– that’s going to mean for barter arrangments with radio stations. Are we looking at a future where every avail can be sold?

Apparantly the dMarc software can automatically send advertisements right into radio station’s traffic ystems, bypassing the largely manual process currently used in the radio industry. Anybody have any first-hand experience with dMarc? Know a station that uses it? I’d love to know more about it.

Google buys dMarc Broadcasting

Posted on by

As a barter radio network, part of our pitch to prospective affiliates has been: Instead of letting your unsold commercial inventory “go to waste,” give them to us in exchange for some top-notch news and sports to enhance your station’s programming. Win-win.

So Google buys dMarc Brodcasting, a radio advertising firm whose technology allows national advertisers to buy unsold station inventory, and automatically inserts those commercials into the stations’ unsold slots.

In the online world, Google AdWords enables advertisers to find the lowest-possible rates publishers will take, and helps publishers find the highest-paying spots. This technology could greatly enhance the process of national ad buys — making it more efficient on both ends. [Analysis by RAIN]

Big Question: Will barter networks like ours someday (soon) have to compete for this inventory? Will station managers put his unsold avails in a big Google basket rather than barter them for programming? That might not be the question at all. I don’t pretend to understand what’s happening here. And there has always been rep outfits that promised to sell a station’s unsold avails, but most stations wisely steered clear of hese guys. Be interesting to see where Google heads with this technology.

Google disrupting advertising business?

Posted on by
Reply

Google is also preparing to disrupt the advertising business itself, by replacing creative salesmanship with cold number-crunching. Its premise so far is that advertising is most effective when seen only by people who are interested in what’s for sale, based on what they are searching for or reading about on the Web. Because Google’s ad-buying clients pay for ads only when users click on them, they can precisely measure their effectiveness – and are willing to pay more for ads that really sell their products.

— From an article in the NY Times by Saul Hansell

Is the advertising pie big enough?

Posted on by

I’ve wondered about this but not as thoughtfully as Ben Compaine, who posts on the Rebuilding Media blog:

Can the media survive on advertising? Lots of folks are counting on it. Broadcasters have always had this single revenue stream. Daily newspapers get about 80% of revenue from advertising and the hot print properties, such as the give-away Metro dailies, depend about 100% on advertising. Now much of the Web is counting on advertising: Google, Yahoo! and increasingly AOL to name just a few of the biggies.

Either the pie gets bigger or somebody gets a smaller slice.

Google Earth

Posted on by

Just when I think the Web and computers can’t get any cooler, something like Google Earth comes along. WSJ’s Walt Mossberg wonders if it has any practical benefits but admits it’s damned cool.

“The program lets you view satellite and aerial photos of pretty much any spot on the planet. In big metropolitan areas in the U.S., Canada and Western Europe, you can locate, and zoom in on, individual buildings and houses, and see cars and trees. … The program rapidly fetches the images from the Internet and visually “flies” you from place to place around the globe. The process is so fluid it feels like a Hollywood stunt.”

The image above shows where I’m sitting.

stevemays@gmail.com

Posted on by

What’s an invitation for a Gmail account worth? If you have an invitation to open an account on Google’s new e-mail service, you could sell it on eBay for as much as $60. But if cash is a little too prosaic for you, your Gmail invitation could net you 4 pounds of fresh fudge, some Jewish mystical knowledge, a photo of a wife and a girlfriend kissing, a tarantula, Paris Hilton’s phone number or any one of more than 1,000 other options. Full article at Wired.com

[Update: Google launched on April 1, 2004. Created my account on April 21, 2004]

Invite to beta test Gmail

Posted on by

As a long-time Blogger subscriber (going on three years), I got an invite to beta test Google’s new email service, Gmail. And they allowed me to invite two friends to try the service. One of whom pointed out that these accounts are selling for as much as $50 on eBay. Might be just because not everyone can get them yet… or the gig of storage. I’m not ready to drop Hotmail as my back-up (to work) email.