Tag Archives: blogging

Seth Godin on Blogging, Radio and Stuff

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The company I worked for for 29 years, Learfield, brought four or five hundred employees and friends to Dallas last week to celebrate the company’s 40th anniversary. We had two speakers: Ken Blanchard and Seth Godin. Following Mr. Godin’s excellent talk, he took questions.

How important is your blog?

“There’s two kinds of important. There’s the important of ‘can I make a living doing this,’ and the important of ‘this is who I am.’ My blog has nothing to do with me making a living. I don’t run any ads on it and I don’t sell many things on it, almost nothing, and that’s not why I do it and why I’ve been doing it for ten years. I do it because this is my chance to speak the thing I want to say, to talk about what I notice. If I had to pay money to write my blog, I would. The people who have blogs you don’t want to read are doing that blog because it’s their job. So I spend more time on my blog than almost anything I do because it’s my chance to do my art, as I see my art. […] The people who say ‘how am I going to get paid for this tomorrow?’ never make good stuff.”

“My blog is read by more people than all but ten magazines in the United States. And I write the whole thing by myself, every day. I don’t expect to stop blogging any time in the next 40 years.”

What do you see as the future of radio?

“Radio means two things. Radio means audio delivered to masses of people who want to hear it, and it means FCC coveted spectrum. Spectrum is over. For sure. We’re only two years away from cars having radio in them that has wifi. Once that happens, my radio, in my car isn’t going to have ten channels or a hundred channels, it’s going to have ten thousand channels, a hundred thousand channels. When there’s a hundred thousand radio stations to choose from, I’m not going to pick the local jock who’s yelling at me because he needsw his Arbitron ratings to go up a tenth of a point, I’m going to pick someone who cares. Radio connects us if it chooses to.”

And here are some of my notes from Mr. Godin’s remarks: Continue reading →

If you’re serious about ideas, blog

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“Blogging’s ability to impact mainstream discourse has never been greater. When I worked as a reporter a decade ago, I knew that when my editor decided to put something on the web — but not in the actual paper — it was a brushoff. Fewer people would see the web content, and (pre-Google) it would evaporate into the ether; it wasn’t solid like an actual paper on someone’s doorstep. Now the hierarchy has been reversed; an article lives forever on the web and will be seen around the world. Nick Bilton’s blog on the New York Times website has just as much credibility as what’s in the print edition; and Mashable, in the tech world, has as much or more credibility than the Times. Nowadays, we’re measured by the quality of information — not its brand name. If you create high-quality content, you legitimately may become a source as powerful and trusted as the “legacy media.”

Harvard Business Review

Tailor-made usually, but not always, better

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We’re talking websites now. The new theme here started me thinking about this.

This theme was created by StudioPress and was very affordable. Took me 15 minutes to download and install. My only contribution to the design was picking a color scheme I liked.

When I started blogging 10 years ago, I spent HOURS futzing with the design of the blog. Graphics, colors, fonts… anythign that could be changed, I changed.

And with each tweak, the site looked a little less professional. I thought I was making it “better,” but looking back, no way.

I have a theory that –in most instances– an off-the-shelf design, like the ones I get from StudioPress (and there are lots of good places to buy themes) is going to look better than a site designed from the ground up.

This is based on two assumptions:

1. The client will be very involved in the design of the custom theme

2. NO change is made to the stock theme.

When paying a lot of bucks for a custom design, the typical clinet will insist on a lot of input. The designer will try to stay close to her original vision, but it’s difficult. And once the client gets his hands on the site, he will –if humanly possible– fuck it up. We can’t help it. We have to tinker.

Let us consider now the design of the stock theme. There IS no client yet. The designer has the time and freedom to create a perfect theme, if there is such a thing. Every element carefully chosen to work with every other element.

Yes, a good developer can take one of these themes and customize them in such a way as not to destroy the original, but the client will make that very hard (see above)

Am I concered that hundreds or thousands of websites are using this exact theme? Nope. Only a fraction of said sites would ever have enough traffic to make it likely someone would notice. And if they do, well, it’s like to gorgeous models wearing the same gown to the ball. They both look great.

It’s taken me a while to get to this place. To be willing to accept that I can only make the original worse… not better.

If you want to comment on my little theory, join me over at Google+. I’ll cross post there.

Fresh coat of pixels

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It’s been a few years since I messed with the look of smays.com so I decided to give the old blog a little make-over. For those who care about such things, I switched from the Thesis theme to one by StudioPress, running on the Genesis framework.

I’ve been slowly, but steadily, migrating most of our company sites in this direction because the Genesis platform is just so flexible and easy to work with. So, I’ll be rearranging the furniture for a bit. You comments are welcome but will most likely be ignored.

9 years, 5,000 posts

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In a couple of weeks I will have been posting here for 9 years. And a couple of days ago I posted for the 5,000th time. Let me hasten to add, most of those are quotes and links and such, but every one something I found interesting and worth sharing.

There’s not much I can say about blogging that I haven’t said here, countless times. The greatest value continues to be as an archive or, perhaps, a knowledge base (for me).

Twitter and Facebook and all the rest will come and go, but I’ll continue to note and share stuff here.

Blogger Screening

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Starting and maintaining a blog (any website?) is like buying a hamster. You hurry home and put together the cage with brightly colored tunnels and the little wheel that spins round and round. The sawdust in the bottom of the cage smells fresh and sweet.

And then it becomes work. A chore that must be attended to every day.

I help people (clients and internal staff) set up blogs and websites and the initial conversation goes something like this:

ME: So what will you put on this website?

THEM: Well, there will be an “about” page… and maybe photos and bios of our people.

ME: Okay, what else?

THEM: Uh, how about a map showing where we’re located?

ME: Alright, although it’s pretty easy to Google us for that. Anything else?

Nobody really cares about your bios and company history. They really don’t. They care about stuff that will be useful to them. If you don’t have that –and have it regularly–I’d argue a blog probably isn’t the right tool.

As for the Web 1.0 static “home page,” name one you’ve visited twice.

Going forward, I think I might use the following test:

Before we start building your new website, I want you to pick a topic that you know something about. Ideally, something about which you are passionate. Skeet shooting, counted cross-stitching, raising llamas, whatever.

Send me an email every day for the next 10 days. It should include an excerpt and link to something related to your topic… along with 150 words explaining why you think this is interesting or important.

That’s it. If you can’t do that, you’re probably wasting your time (and mine).

Every good blogger I know would have no problem with this. It would take them 5 min each day. Maybe 10. Comments?

“Feel free to play in their walled garden, but don’t forget to cut your own grass.”

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“Facebook is an amazing breeding ground for large-scale awareness, and an essential part of a social marketing strategy. But at the end of the day, it’s still someone else’s website. Someone else collects your customers’ email addresses and limits your ability to learn from and remarket to them. If you want to create real, lasting customer relationships, you have to figure out how to use Facebook to get customers back to the place where you have the most control – your own website. That requires a tightly integrated strategy that uses Facebook to deliver customers back to your domain.”

— Alex Blum (read full post)

Somebody else said it better

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In a month this blog will be 9 years old. Should be very close to 5,000 posts by then. My friend George has been following along for the last several years and he says the blog has changed. He says I’m much more likely to post a line or two followed by a block quote from some other source. Or a video. Or a photo. George is of the opinion that I used to write longer, original pieces. I’m not sure he’s correct and it would just take some time to check but I’m willing to stipulate that he is right. So, why the change?

  • I’m less sure of my opinions. And, more importantly, feel less need to share them or -thank god- be “right.” I’m pretty sure I would be unable to pass Scott Adams’ “Ignorance Test” on a lot of subjects I’ve expressed opinions on. Oh, and it has finally sunk in that almost nobody really cares what somebody else thinks.
  • More (better?) places to share thoughts/links. When I started this blog in February of 2002, there was no Twitter, YouTube, Flickr, Facebook, Posterous, etc. A lot of the links and block quotes that used to land here, are shared somewhere else.
  • Somebody else said it better. I think this is the Big One. I read more (and more varied) stuff now than at any other time in my life. The web has exposed me to an almost infinite variety of ideas and perspectives. From people who CAN pass the Ignorance Test. Who DO know what they’re talking about. And who express themselves clearly and powerfully. So, if there’s an idea that I think is worth sharing, I link to them with an excerpt to pique your interest.

George is right. smays.com has become more about aggregation and curation. Maybe a little like my personal card catalogue. I can’t tell you how many times I’ve come back here to find a quote or a video or reference that would otherwise be lost (to me) forever.

“Blog as a platform”

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Chris Brogan advises building something of personal or business value by starting as if you already have a platform.

“When I say “platform,” I mean this: a body of principles on which a person or group takes a stand in appealing to the public; program.” In this, I also mean build a presence, a place from which to share those principles and ideas.”

He goes on to describe his blog as…

“a place where people can come to get a taste of what I think and what I stand for, and it’s a place where people can match and measure their own ideas against what I put out there.”

Yes. That’s pretty much it in a nutshell. I like having such a place. And, for better or worse, my blog is a “taste of what I think and stand for.” Even people who have known me for many years wouldn’t know as much about what I think and stand for as someone who reads these posts.

I’ll dabble in the social shallows of Twitter and Facebook but they cannot be (for me) the platform Mr. Brogan describes