What Apple knows about its customers

A week ago Apple started allowing U.S. users to download all of their data from the company, following a GDPR-mandated feature for EU citizens that launched in May. A friend and long-time Apple user took them up on the offer and after almost a week he got it.

They have a lot of info on me.  Every item I purchased from Apple since 2003.  Every time I called Support.  Every time I had something repaired.  Every survey I replied to and how I answered.  Every app or song I downloaded and the IP address I downloaded it from.  Every time they sent me marketing email and if I opened it and what device I looked at it on.

Honestly, I’m not sure I want to know. Same for Amazon.

Face ID

From day-one I was happy with the iPhone’s Touch ID. So I was skeptical when Apple eliminated the home button (and Touch ID) and replaced it with Face ID. But works as advertised. It works so well I forget it’s working. And I guess I don’t care that much how it works. From iMore.com:

Face ID uses multiple neural networks that are built into the dual-core A11 bionic neural engine to process the facial recognition data. It takes a mathematical model of your face and checks it against the original scan of your face that you first registered.

The information is stored on the A11 chip on your iPhone X and not sent to Apple’s servers, so your facial identity is kept private.

It uses a Require Attention feature in order to work. That means you have to be looking at your iPhone for it to scan, You can’t be asleep or looking away for it to unlock your iPhone. […] It doesn’t work with photographs. It doesn’t work while you’re asleep. It doesn’t even work with detailed silicon masks that look just like you.

I tried to think of a way to make some sort of screencast to show how well this feature works but… there’s almost nothing to show. When my phone ‘sees’ my face — and only my face — it unlocks.

Screen Time

I’m fascinated by this new iPhone feature. Here are some of my stats for last 7 days:

  • 1 hr 14 min per day ‘on’ phone
  • Messages – 48 min/day
  • Gmail – 39 min/day
  • Google – 20 min/day
  • Phone – 20 min/day
  • YouTube – 19 min/day
  • Picked up my phone 268 times (avg 38 per day)

I think I’m probably a very light user. I’ll bet a lot of people would be shocked to see how much time they spend.

iPhone XS

Broke down and bought a new iPhone yesterday. My 6SE was two years old and the battery was fading noticebly. I loved the smaller form-factor of the SE and was hoping Apple would keep it around but, alas, the smaller phone is no more. The clincher was the camera on the new models (Barb’s photos from her Yellowstone trip were breathtaking).

Took a couple of photos this morning of Terry Bledsoe, a coffee shop regular. The portrait modes is impressive.

Apple TV Screensavers

I’ve got some issues with Apple TV but it works so well with my iPhone and MacBook so I put up with them. And the gizmo is worth the money just for the screensavers. They’re gorgeous. Last night I fired up the Apple Music app while I was ironing shirts. In a few seconds the first screensaver came up on the big screen. If you’ve never seen these it’s hard to understand what I’m gushing about. Fortunately someone has collected them but you won’t get the full effect on a small screen.

iMessage now using iCloud

Apple recently updated macOS and iOS to enable syncing/storing of iMessages in iCloud. I don’t use some of Apple’s more popular apps (like Mail and Calendar) but I use iMessage constantly. Google has, what, seven messaging apps now?

Prior to this latest update, a user could have iMessage syncing problems between devices and the app was taking up a lot of storage on your device. Some people have conversations (with attachments) going back years. Moving all of this to iCloud solves that problem.

I never thought much about the archival feature of iMessage. I sort of knew my conversations were archived but rarely went back to look for something. Following this update I started playing with search in iMessage (I always thought of search as just a way to find someone with whom I had had a conversation). A search for “Land Rover” pulled up all of the conversations where that phrase had been used (left side of screenshot). On the right, the conversations with each. Any message containing the searched for word/phrase is grayed out just a bit.

Like a lot of folks, instant messaging (iMessage for me) has become my preferred method of communication. Voice-to-text works great and I occasionally just send a brief audio message. So having all of my conversations stored, sync’d and searchable will be handy.

AirPods and the Three Stages of Apple Criticism

“I really wish I was exaggerating, but these seven reasons are the main ways Apple critics attempt to explain why someone would choose to buy products critics believe are both overpriced and inferior to their competition. Because if you’ve already come to the conclusion that Apple products are overpriced and inferior, but hundreds of millions of people still buy them, the only conclusion must be that there is something seriously wrong with the people who buy them.” (Jonathan Kim)

Every week I see someone new come into the coffee shop with AirPods. Rare to see any other brand of Bluetooth headphones. Same with the Apple Watch. If you happen to spot something other than an Apple Watch, look around because there’s one of those two-wheeled scooters leaning against a wall close by.

iPhone X Photos

Barb’s only had her iPhone X for a few days and is still getting the hang of new features. Today she played with some of the new photos options. Don’t know how they’ll look here but on my laptop (and her phone) they looked damned good. Not sure which setting were used for each photo but I can tell you I’ve never seen a photo taken with a phone that was this crisp and sharp. The new iPhones are just larger than I like so I’m hoping these new camera features come to some future SE model.

Renaming files in Apple Photos

Once upon a time file names could only be a certain length. Was 7 characters for he name and 3 or the extension? 8 characters for the name? I can’t recall but somewhere along the way this limitation was lifted and we can name a file something useful. But I never developed the discipline to take advantage of this and have some old files with names like 4777959349_o.jpg . In my OCD moments this bugs me and I might take a few minutes (or a few days) and rename offending files.

I rarely see file names in iPhoto (I refuse to call it Apple Photos), just the Title I enter when adding photo. But my buddy George Kopp pointed out I can change the file name to the Title when exporting images for backup. This short screencast (4 min) shows this feature.