Text Messaging Championships

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Last December I introduced you to Tyne Morgan, our intern with the amazing touch-texting skills. Now that we have an entire generation of Tynes, it’s only logical there would be a Text Messaging Championship:

“When cued, Participants will place their handsets on a marking on a counter-top area. All handsets will need to be closed. Participants will need to stand with their hands behind their back. The Referee will begin the round by counting down from 3, 2, 1 and announce “Go!” When the Referee says, “Go,” participants will then open their handsets and transcribe the phrase verbatim – no abbreviations, no typos – and send it to the designated referee’s phone.”

“Pivot!! Pivot links Time Warner Cable services u enjoy @ home to ur Sprint wireless phone. w/Pivot home is where ur phone is!”

Some nice prizes, too. [Thanks, Scott]

This American Life: Poker Pros

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“Ira travels to Las Vegas for the World Series of Poker, gets hooked, and tries to figure out what it would mean if he ditched his job in radio to become a professional card player. What he learns: a professional gambler can suffer two heartbreaking losses back-to-back, costing him over $100,000, and moments later, at the casino bar, calculate the million-to-one odds of his unlikely losses…in his head.”

By all means, go to the This American Life website and listen to the program there. (26 minutes)  As always, this is brilliant story telling, but it’s a must-listen for anyone that ever thought they’d like to play cards for a living.

Email Marketing

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In April of this year, Barb and I attended a performance by Blue Man Group in Columbia, MO. Prior to the show, you could register to win a "trip back stage" by providing your email address. Barb did.

Five minutes after checking into Treasure Island Hotel and Casino in Las Vegas on Friday, she received an email from… Blue Man Group, inviting her to come see their show while she’s in town.

I’m guessing they have some sort of arrangement with with all the MGM-owned hotels that allows them to match the email database against guest as they check in. As far as I know, they have not abused Barb’s email address since collecting it. They were waiting to use it in this –or some other equally clever– way.

Multimedia getting big in collegiate sports marketing

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The company I work for has the marketing rights for the Oklahoma Sooners.  Last week the university announced a new new 10-year, $75 million extension of our deal. Here’s the part that caught my attention:

“Sooner Sports Properties (Learfield) will create a broadband channel to run content about Sooners athletics in addition to certain radio and television rights for events not covered under contracts through the Big 12 Conference. It also holds provisions for emerging technology.”

If I read the release correctly, multimedia content generated $2.65 million last year. Sounds like a whole new ball game doesn’t it?

Surviving Las Vegas

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Fake waterfalls, fake grass, fake tits. Las Vegas is city of illusions. If Branson is Las Vegas for people who don’t haved teeth… Las Vegas is Branson for people who do. In fairness, Las Vegas is for people who like to gamble and shop. I don’t care for either.

Nice wedding on Friday and a great show on Saturday. Cirque DuSoleil’s "O" is amazing. Beyond description. The O Theater (The Mirage) seats 1,809 and the show has been sold out every night (2 shows) for years. Tickets range from $85-150. Let’s call ’em $100, or $180,000 per show…$360,000 a night. And the show is probably a loss leader to get folks into the casino.

Took some pix and video and will share those when time allows.

Now I’m about to check email for first time since Thursday. This won’t be pretty.


But these days it seems
Nowhere is far enough away
So I’m leaving Las Vegas today