Seth Godin: “Write like a blogger”

I quote Seth Godin so often I gave him his own tag. And sometimes he writes/thinks something so dead-on that I have to quote the entire post. Every word is gold:

"You can improve your writing (your business writing, your ad writing, your thank you notes and your essays) if you start thinking like a blogger:

  1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
  2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
  3. Drip, drip, drip. Bloggers don’t have to say everything at once. We can add a new idea every day, piling on a thesis over time.
  4. It’s okay if you leave. Bloggers aren’t afraid to include links or distractions in their writing, because we know you’ll come back if what we had to say was interesting.
  5. Interactivity is a great shortcut. Your readers care about someone’s opinion even more than yours… their own. So reading your email or your comments or your trackbacks (your choice) makes it easy to stay relevant.
  6. Gimmicks aren’t as useful as insight. If you’re going to blog successfully for months or years, sooner or later you need to actually say something. Same goes for your writing.
  7. Don’t be afraid of lists. People like lists.
  8. Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.
  9. Say it. Don’t hide, don’t embellish.

What would happen if every single high school student had to have a blog? Or every employee in your company? Or every one of your customers?"

Pseudonymous

I’ve been corresponding with a few political bloggers who I chided for being anonymous. Because, they explained, their ideas are so controversial, so inflammatory, so powerful… they risk their jobs or worse if they sign their names. But –they insist- they aren’t anonymous. They are “pseudonymous.” I had to look it up in the dictionary:

pseudonymous – writing or written under a false name
anonymous – not identified by name, of unknown name

So, if I write something and don’t sign any name to it, that’s anonymous. And if I sign a false name, that’s pseudonymous. Yes? Is this a distinction without a difference? Or, if I sign my letters “The Shadow,” readers won’t know who I am but they’ll know the letter was written by someone who calls himself “The Shadow.” And if I don’t sign the letter at all, the reader will have no way of knowing subsequent letters were written by the same person. Is that it?

I went to two of the smartest people I know for clarification. First, Bob Priddy, a long-time broadcast journalist and author:

“One hides behind a fake name. The other hides behind no name. Steve is a name. Anonymous is a word.

It’s the difference between hiding behind a red curtain or hiding behind a blue curtain. I suppose those who use pen names do so because they don’t want to be anonymous. It’s much more rewarding to hear people discussing who Howard Beale is than it is to hear people discussing who anonymous is because anonymous can be anybody and Howard Beale is somebody. Nobody discusses anonymous. Everybody discusses Howard Beale and therefore the sniper feels some kind of importance. Both are gutless but one is gutless with an ego.

My friend Kay Henderson (also a journalist) wrote this:

“I have never heard or seen the word “pseudonymous” before. Interesting. My first thought was of George Eliot who wrote under the male pseudonym because writing, at the time, was a “male profession.” My second thought was “Primary Colors” was written by “Anonymous” as you’ll recall.

I may be behind the times here, though. Is “Alice Cooper” or “Marilyn Manson” a pseudonym? How about “Madonna” or “Cher” or “Diddy” or “Snoop Dog” or any number of professional athletes who adopt a stage name? Our culture has grown so used to people who adopt another name/character/stage name in public that perhaps it’s not that much of a stretch to expect it to happen on-line.

Is political “speech” subject to different standards than are considered the norm for the rest of the culture?  I will agree with my colleague that the cloak of a pseudonym is too often used by bloggers. But who will be the blogger police? Perhaps it will take something akin to pulling back the curtain and having Dorothy expose The Wizard to change the on-line culture. Perhaps more sites will forbid “anonymous” posting  in the comments sections. I find the requirement of a name, however, laughable in most instances if you read the “names” which are used.”

I suspect we got such passionate response to this because the phantom bloggers would like to be out. No doubt all of their friends know of their secret identities (“That ‘Howard Beale’ guy? That’s me. Seriously.”). Questioning their ethics or courage stings. I’ll try to stop.

It probably went something like this…

Presidential Aide: Mr. President, two airliners have been flown into the World Trade Center Towers.

George W. Bush: Those are the big ones in New York, right?

Aide: Yes sir. We think there might be as many as 3,000 dead.

Bush: Who did it?

Aide: We think they were Saudis.

Bush: Damn, I’ve played golf with those guys.

Aide: No sir. These are probably extremists.

Bush: No shit. What are we gonna do about it?

Vice President Cheney: Mr. President, we have to invade Iraq but we need to invade Afghanistan first to make it look good.

Bush: Do we think that prick Saddam had something to do with it?

Cheney: Sir, we don’t know that he didn’t.

Bush: I’d like to nuke that fucker. Does he have nukes or chemical weapons or something.

CIA Director George Tennent:
There’s no evidence of that, Mr. President.

Cheney: Take another look.

Tennent: Yes sir.

Cheney: When we invade, I think I can get my friends at Halliburton to pitch in.

Bush: Cool.

[Fast forward. The Liberation of Irag is not going well]

Bush: Goddamn it Rummy, I thought you said this thing would take a few weeks and we’d be greeted as liberators. Everyone going to Camp David with me and the First Lady, take one step forward… not so fast Rummy!

[Later]

Bush: Karl, we’re in the shit here. What should we do?

Karl Rove: Well, you’re in your final term… just drag the thing out and leave it for the Democrats.

Bush: Can we do that?

Rove: I don’t see why not. We can say things we’re looking good when we left.

Bush: But things look like hell!

Rove: Just wait. They’ll look a lot worse.

Bush: But won’t history show that I screwed the pooch on this?

Rove and Cheney: (Looking at the floor and ceiling respectively)

Cheney: Uh, no sir, Mr. President. All anyone will remember is the Middle East exploded on the Democrats’ watch. Uh, listen guys, I gotta run. I’m going skeet shooting with Scooter.

Update: Just in… a plan for withdrawal.

Worst president ever (and it ain’t over yet)

From George Mason University’s History News Network:

Bushtp“In an informal survey of 109 professional historians conducted over a three-week period through the History News Network, 98.2 percent assessed the presidency of Mr. Bush to be a failure while 1.8 percent classified it as a success.

“Asked to rank the presidency of George W. Bush in comparison to those of the other 41 American presidents, more than 61 percent of the historians concluded that the current presidency is the worst in the nation’s history.”

“The reason for the hesitancy some historians had in categorizing the Bush presidency as the worst ever, which led them to place it instead in the “nearly the worst” group, was well expressed by another historian who said, “It is a bit too early to judge whether Bush’s presidency is the worst ever, though it certainly has a shot to take the title.  Without a doubt, it is among the worst.”

I bet they’re all Democrats. I think W will get his wish. He’ll be remembered for a long, long time.