N1H1 is not the virus that will destroy us

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The notion of “viral ideas” is a central theme in Neal Stephenson’s Snow Crash. And the “birther” nonsense is a near-perfect illustration:

“We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information. The only thing that keeps these things from taking over the world is the Babel factor — the walls of mutual incomprehension that compartmentalize the human race and stop the spread of viruses.”

A world where all, or most, of the people speak English would be a dangerous thing indeed.

Posterous review by Andy Ihnatko of Chicago Sun-Times

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A really good review of Posterous by Andy Ihnatko of Chicago Sun-Times. The more I use Posterous, the more I like it. Can’t see myself giving up the WordPress blog but if I were just starting today… If you haven’t seen my previous posts on this, Posterous is a blog you update via email. It’s really that easy but the resulting site is far nicer than you’d expect.

Jing: Five minute screencasts

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Did you ever show someone how to do something online and then show them over and over and over again? Sure you have. A couple of years ago I started using screencast apps (like ScreenFlow) to record brief “how-to’s” that I could put online rather than do the same demo again and again.

ScreenFlow and Camtasia and similar products enable you to record your demo once, and then let folks watch it when –and as often– as they want. These apps are very good… and maybe too good. (I tend to go on and on)

Lately I’ve been using Jing, which is made by the same people that make Camtasia. The difference is Jing is free and it limits your screencast to 5 minutes. Which I consider a feature, not a limitation. It forces you to focus, to be concise. If you need more than 5 minutes, you’re probably rambling and wordy.

I’ve done a few screencasts showing our reporters how to put stories online using our new WordPress websites. Recorded on the MacBook and uploaded to Screncast.com ($15/year). I then just send the links to our folks and they can watch the short videos (without downloading files). Works on Mac and PC.

“I just work here”

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During my affiliate relations days, it wasn’t uncommon to run into a radio station manger who had a beef with one part of our company and took it out on the division I worked for. And I’m certain it went the other way, too.

In my desperation to save an affiliation, I’m sure I said, “But that’s not me. That’s a completely different part of our company. You can’t punish me for what they did.”

Wrong. He can and he did. It was all Learfield as far as he was concerned. Seth Godin reminds us of this in today’s post:

“If you’re not proud of where you work, go work somewhere else. You don’t get the benefit of the brand when it’s hot without accepting the blame of the brand when it’s wrong.”