“The awakened mind is free flowing, natural and well rounded. It’s like Teflon — nothing sticks. On the other hand, the unawakened, ordinary mind is rigid, limited, and sticky like flypaper; the ordinary mind has corners and sharp jagged edges on which ideas get caught, hanging us up. Dualistic thinking is like Velcro; it takes two to tangle. Unitary vision is more like a crystal through which all forms of light can pass unimpeded.”
— Awakening the Buddha Within
In small market radio we were thrilled to have research that told us how many men listened to our station compared to how many women. And, of course, the demos: 12+, 18-24, 35-54… I think I missed one but that’s not the point. From 8 or 10 “diaries” in a county we were supposed to extrapolate useful information for out programmers and advertisers. Uh huh.
This article illustrates how much things are changing.
“The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else. The year that someone was born will not tell you how likely he is to buy your product.”
I am clearly incapable of remaining silent for 24 hours. I fantisize about this from time to time but can’t summon the will to try it. So I’m wondering if I could go for a day only speaking in response to a direct question. No follow-up queston, I remain mute. I could puss out by allowing me to ask a direct question.
I’d really like to see a transcript of everything said to me and by me for a full day. I’d go through it line by line, deleting stuff that didn’t need to be said. You know there wouldn’t be much left.
Somewhere in the archives there’s a post in which I speculate a word rationing plan. I get 1,000 words alloted for every 24 hours. My iPhone app counts my words and gives me updates on remaining. Once gone, can’t talk. Have to rely on 100 pre-recorded phrases to interact with others. Would the quality of my discourse go up given such a limitation?
Stay tuned.
“Advertising is becoming content, not message. Or, more specifically, the message is knit into the content. Under that scenario there is no 30-second spot per se, there are simply threads of advertising-sponsored content.
Creating “content that people choose to watch (and share)” (and listen to) is the job of every company that calls itself “media.” This goes to the heart of radio’s revenue model because it is clearly out of step with the direction of clients and their agencies.
This is why the structure of so much of radio is outdated. We have sellers who move spots and programmers who mix music. What we need amongst these are content creators who match consumers with clients in the presence of our brands by bringing compelling ideas to life.”
— Mark Ramsey Media