Internet access in your car

Posted on by

It’s early days but it is here. And Mark Ramsey looks (not so very far) ahead at what it means for radio stations:

“In the world of mobile radio, our distribution is currently both universal and exclusive. But when “the box” belongs to a third party, we are assured of neither easy distribution nor universal access. The “box owners” will do what Apple does with iTunes: Yes, anyone can post a podcast. But a very few are “featured” while most are not. The “filters” control the value. And in this scenario you and I are no longer the filters.”

I think it’s just very hard for most radio folks to believe that their listeners would listen to another station if they could. If a market has three radio stations, one might be pop…another country…and one doing news/talk. The listening pie is nicely divided, everybody gets a pretty good slice.

When all cars have high-speed net access (and they will), your station won’t be one of a hand full of listening options, it will be one of hundreds.

Newsroom New Year’s resolutions for 2007

Posted on by
Reply

A few nuggets from Lost Remote Managing Editor Steve Safran’s Newsroom New Year’s resolutions for 2007:

Start thinking of the web as more than our newscast online
Your website is a new channel, not just a new way of repurposing your news. If you were magically given a new TV channel, you wouldn’t populate it with your newscast over and over, would you? So why are you doing that online? … Think of the website as a new channel instead of a news site.

Integrate blogging into our newsroom
I know, change is painful. It’s additional work, yes. Not a ton, but some. Get over it. Workflows change.

Prepare my site for the 2008 elections
Now’s your chance. There will be a lot of money going into online advertising for the election. And you can get it. But only if you can make a compelling case that your site deserves it.

Never allow the words “added value” in my shop again
As long as you are training your advertisers that the web is added value, you are telling them it is NO value.

Existing newsies need to know the painful truth: we have to work on more platforms as part of our jobs now. If we don’t want to, that’s fine. Younger people who will work for less will be graduating this June. And next June. And the following June…

I started flogging this mule almost ten years ago. And I couldn’t fill a teacup with the progress I’ve made. But then, June is just around the corner.

Why social media is important to marketers

Posted on by

I don’t know how old this info is (or how accurate) because I can’t find the original post, which is somewhere on the Church of the Customer Blog. Bart Cleveland includes these factoids in a recent post at Small Agency Diary (AdAge.com) to underscore why social media is important to marketers:

  • By March 2006, 84 million Americans had broadband at home, a 40% jump from 2005 figures
  • By March 2006, Pew estimated 48 million Americans were regular online content creators
  • By the end of 2005, 139 million people in the world had a DSL (broadband) connection
  • In 2005, $6.7 billion worth of digital cameras were sold in the U.S.
  • About 41% of all cell phone owners use them as content tools
  • By the end of 2005, just over 1 billion people were online — that’s 1/6th of the world
  • Asia represents the world’s most populous online segment
  • By July 2006, 50 million blogs had been created and their number was doubling every 6 months
  • About 7,200 new blogs are created every hour
  • By 2006, 10 million people were listening to podcasts in 2006; by 2010, it’s expected to be 50 million people
  • About 100 million videos are viewed every day on YouTube; about 65,000 videos uploaded every day
  • In 2006, MySpace had over 100 million registered members, most of them from the U.S.

Talent more important than size

Posted on by

That is one of the lessons of Web 2.0, according to AdWeek’s Bob Greenberg:

“Long before they became global behemoths, the great (advertising) agencies of the past were small businesses built around people of uncanny creative ability. What’s amazing is that our competition in the future will come from exactly where we started: small teams of creative geniuses with ideas galore on how to capture the hearts and minds of consumers. Only now they probably don’t work in agencies. At the same time, they have a fully democratized means of content distribution that doesn’t rely on captive audiences. Lesson No. 2: Talent is more important than size.”

Rose Bowl announcer talking about bloggers?

Posted on by

TV on in the background. Last couple of minutes of the Rose Bowl. I thought I heard the announcers say something about “the bloggers will be out” if Michigan loses. Did I hear that correctly?

I have no doubt there are a shit-load of fan blogs for every college and pro team, so I’m not sure why I would be surprised the subject would be mentioned in the broadcast. Can any of you sports fans enlighten me on this? Have bloggers become enough of a factor they get mentioned in such high-profile broadcasts?

Weblogs vs. the New York Times

Posted on by

Which will be more authoritative in 2007, weblogs or the New York Times? The question (“The Long Bet”) was posed back in 2002 as part of something called The Long Now Foundation. Dave Winer’s explains:

“My bet with Martin Nisenholtz at the Times says that the tide has turned, and in five years, the publishing world will have changed so thoroughly that informed people will look to amateurs they trust for the information they want.”

Not sure who will win the wager but there’s little question the publishing world has changed and blog are having some impact.

Will your radio station be in every Ford?

Posted on by

Ford Motor Company and Microsoft are expected to announce new “Windows Automotive” software called “Sync,” that will make it possible (easier?) to make hands-free cell phone calls and download music or receive email.

Chicken Little“If you can use your car to download music, you can also use it to stream music. And if you can stream music then you can do so from any number of music providers, not just your radio station.”

“What is YOUR group doing to be in front of this trend? What is YOUR group doing to be in every car in every way in 2007 and beyond? What content do you have that every Ford will want to stream?” — Mark Ramsey at Hear 2.0

If I were still a radio station program director, I might grab a program schedule and go through the day asking that question about each programming element. I think there will be lots of stuff folks in my local market will want to hear (news, weather, sports, etc) but they won’t want to make an appointment to listen to it. They’ll want to have it automatically downloaded to their cars so they can hear it when they want it. Podcasts.

Golden Globe nomination for Sheryl Crow

Posted on by

Sheryl Crow received (a couple of weeks ago) a Golden Globe nomination (Best Original Song) for her performance of Try Not to Remember from the film “Home of the Brave.”

The movie tells the story of returning Iraqi war veterans who have to adjust to life again. I had not heard the song but just watched/listened to a “behind the lyrics” video at TMZ.com. A pretty –and heavy– song.

Looking back at 2006

Posted on by

This blog is first and foremost a personal journal. A place for notes on what I’m reading, watching and thinking. I took a few minutes to click and scroll back through 2006:

I posted on podcasting with some regularity and tried my hand at it with Dr. Domke’s Living Healthy Podcast.

I am more fascinated with blogging than ever and persuaded our company to start a blog. I’d like to think I played a small, behind-the-scenes role in the launch of the best veterinarian blog on the net.

We did some interviews: Ben Brogdon (Original cast of Best Little Whore House in Texas); Dan Shelley (Executive Editor of Digital Media for WCBS-TV); Dan Arnall (Business Editor, ABC News) and Kevin O’Keefe (Lex Blog).

Kasie had a birthday and I (almost) had my first cigarette.

I was overcome with Mac Lust and bought my first Mac and became a “slider” (someone that slides back and forth between PC and Mac).

I read, wrote and thought about radio. I discovered that politics matters to me more than I thought.

Blogging and surfing cut into my reading time. I only read 24 books. I came up with a couple of good ideas for screenplays that had everything but the ending. Fortunately, Kay was able to provide those.

I discovered the formula for The Perfect Day; I came to grips with the reality that I am not a team player; I worried about how much I worry; I watched two good friends build a tree house and concluded that work is your real life.

I’m blessed with a few good friends; one great partner; two sweet pups; the best job in the world and high-apple-pie-in-the-sky hopes for 2007.

Blog Wars

Posted on by

I stumbled across this a couple of nights ago while mindlessly surfing the cable channels. A fascinating documentary on the Sundance Channel. In Blog Wars, filmmakers James Rogan and Phil Craig examine how online democratic activism is shaping important elections by focusing on the decisive Connecticut senate race and Ned Lamont’s challenge to incumbent Joe Lieberman.