Kerry Sipe, online news coordinator for The Virginian-Pilot is using wireless technology to file minute-by-minute Weblog updates on court proceedings in the trial of John Allen Muhammad (DC sniper). Something no other reporter in no other medium is doing because cameras are not allowed in the courtroom.
Web-based video ads to dominate.
A recent Yankee Group report says the 30-second TV ad will soon lose top billing as our most valuable marketing vehicle and be replaced by Web-based video advertising. More at CyberJournalist…
David Weinberger on Kill Bill
“Tarantino’s love of movies is infectious. But what he loves about them isn’t their literary capabilities, the way they can show us people and events changing each other, and the rest of that important yada. No, QT loves their syntax, their rhetoric. And that’s what Kill Bill is great at: a samurai sword being re-holstered, a nod that launches an attack. It’s like a “That’s Entertainment” that shows not the greatest tap dance sequences in the history of movies but the greatest gestures.”
How things are (Mr. Smith Goes to Washington)
Mr. Smith Goes to Washington (1939).
We tune in by show brand, not station brand
From Tod Maffin’s upcoming editorial in Strategy Magazine about the future of television advertising, broadcasters, and the cable companies:
“…we’re at the end of the generation where people lock onto a station and keep with it for an evening. Today, our loyalty is to specific shows, not network or station brands. Nobody stays home to watch Fox TV; we watch Trading Spaces, then flip to This Hour Has 22 Minutes, then flip again. Digital television’s on-screen TV Guides and PVRs just reinforce the behaviour. We tune in by show brand, not station brand. ” [via Lockergnome]