Mic Flags: Tiny little billboards

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Mic FlagMic flags are those little plastic signs that radio and TV reporters attach to the end of their microphones. It’s a little harmless self-promotion. Let’s the public know that KXYZ News or TV24 was on-the-scene. And we radio guys love it when our mic flag appears on the 6 o’clock local TV newscast or the front page of the Daily Bugle.

Now, our listeners already know we were at the big news conference because they’re listening to us. So the purpose of the mic flag would seem to be to let the TV audience or the newspaper readers know we were there. Isn’t this a little like having one of the newspaper guys come up while we’re recording an audio interview and whispering –just loudly enough to be heard– “News Scene 13!” so it could be heard in the background of our piece when it airs? No? Different somehow? Okay.

So let’s say mic flags are a good thing. How big should they be? The size of a pack of Kools? Bigger? How about, as big as possible and still fit in the little satchel with my recorder?

You see? This is why I’m not running a business. I’m terrible at self-promotion. I hate tooting my horn. And I really hate tooting my horn at someone else’s recital.

Net ad spending to overtake radio in 2008

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Zenith Optimedia Group has revised it’s global ad spending outlook and now predicts the Internet will overtake worldwide outdoor ad spending next year, and will catch up with radio (which will have a 7.9% share, down from 8.5% in 2005) in 2008.

If you’re a radio station manager, you a) do not believe this forecast for one minute; b) think it might be true but have no clue what to do about it; c) don’t care if it’s true or not because you plan to retire in a couple of years anyway. [Radio Business Report]

Link from Scripting News

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Earlier this year I was on a panel at the annual meeting of a bunch of PR associations in St. Louis. The hotel ball room was packed so when I got up to do my little bit, I snapped a photo. It’s been my masthead image for the last week or so. Imagine my delight to find a link and a reference on Dave Winer’s Scripting News (the blog I check first every day). The first place I ever saw this use of a masthead image was on Scripting News and I proudly appropriated the idea for smays.com. The notion that Dave Winer visited my little corner of cyberspace is just too cool for school.

Web surfers see only what they want

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Certainly no surprise to anyone that designs or (in my case) maintains websites. A few specifics from recent study by Jakob Nielsen’s Nielsen Norman Group:

  • Individuals read Web pages in an “F” pattern. They’re more inclined to read longer sentences at the top of a page and less and less as they scroll down. That makes the first two words of a sentence very important.
  • Surfers connect well with images of people looking directly at them. It helps if the person in the photo is attractive, but not too good-looking. Photos of people who are clearly professional models are a turnoff.
  • People respond to pictures that provide useful information, not just decoration.

And my favorite: When there is less on a page, users read more.

Mac Lust

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Do people still get what we once called “new car fever?” A completely irrational, irresistable desire to buy a new car? I buy a new Toyota every 10 or 15 years, so I don’t suffer from this particular affliction. I am, however, suffering from Mac lust. I want one of the new MacBook Pros. I have a couple of computers at work; a year-old Dell here at home; a perfectly good ThinkPad. I do not need another computer. But I want one. I have never used a Mac. Don’t look forward to having to learn a new operating system or move back and forth between Mac and PC.

I want a Mac because they are cool. And all the cool kids have them. They are sexy. There is no logic or reason at work here. This is happening in the lizard part of my brain. I’ve thought about sneaking over to St. Louis to the Apple store and putting my hands on one of the new MacBooks. But that’s like saying I’ll just lie down on the bed next to the super-model, but we won’t “do anything.” If I walk in that store, I’ll walk out $2,500 poorer. So I’m holding on. Like a junkie trying to survive the shakes and chills and maybe in the morning I won’t want that fix.