HD radio might not be the answer

Bill Figenshu, former group head for Viacom’s radio group, more recently a SVP at Infinity and a Regional President for Citadel, and now a consultant, on a panel (“Future of Radio”) at the recent National Association of Broadcasters annual meeting:

“I’m concerned when I walk into Circuit City or Best Buy and I ask to see the HD radios — and I know they carry the Kenwood model — and the sales guy takes me to the Sirius display and tells me, “This is it! This is digital.”

More on the NAB at Kurt Hanson’s Radio and Internet Newsletter.

Endangered species

When I started working at KBOA (summer of 1972), Studio A (more commonly known as the “on-air studio” or “the control room”) was always manned. I believe Mr. Rudy was signing on in those days and later shifts were manned by Jeff Wheeler, Charlie Isabell, Charlie Austin, Ted Guffy and Keith Parker. And we were simulcasting the FM during the day with a part-timer running the Cardinal games at night. No automation. No computers. A real, live person cued up the records and played recorded commercials (or read them live). Not very cost effective but a lot of fun for those of us privileged to be “on the radio.”

Between 1984 (when I left KBOA) and around 2000, I traveled all over the midwest visiting radio stations affiliated with our networks. Most in small or very small towns. For many of those 16 years, there were still radio stations with live announcers throughout the day.

Are there any still doing this? I’m not talking about “breaking in” a couple of times an hour to do the weather… I’m looking for one station that still has live announers, sitting in a studio, running the show from sign-on to sign-off. Yes, I understand this makes no sense from a business standpoint. And I can’t give you any good reason why some station owner would be doing this. I’m just asking some of my radio pals to email me if they know of such a relic.

If I can find one, I’ll call them up and see if someone will talk with me about their station and what it’s like to work there (I’ll post the interview here). Better yet, I’ll take my camcorder and get in the car and go visit the station. I’ll record the entire day. We can make a project out of this, like tagging and monitoring Bengal Tigers or some other endangered species.

Buyers shifting to new media

Story on the Broadcasting & Cable website about ad buyers shifting to new media:

“Advertisers are shifting as much as 20% of their media dollars away from traditional media—TV, magazines and newspapers—and moving them to emerging categories, such as the Internet or movie theater ads.”

Hello? Did you forget radio? Are we not part of traditional media? Or are we not affected by this? (I’m looking for the pony.) And please tell me advertisers are not really taking money out of radio to buy movie theater ads. I refuse to believe that.

Seth Godin keynote at NAB

Couple of nuggets (via Radio and Internet Newsletter) from Seth Godin’s keynote this morning at the National Association of Broadcasters annual meeting in Philadelphia:

“With the web and satellite radio and WiMax, radio’s not going to be one-way communication any more — it’s going to be two- or three-way. You’re either going to embrace it or not.”

“The FCC is the reason you exist,” Godin said. “It’s about limited spectrum. If there were a million FM stations, you couldn’t sell any advertisements.” But with the advent of TiVo, Xbox, DVDs, Yahoo!, Escient, home theaters, 400 TV channels, 10,000 magazines, and more, “the TV-industrial complex is going away. What are you going to do about it?”

He challenged his audience,”How many podcast subscribers do you have?”, noting that one New York City station has 50,000 subscribers now and will someday have 500,000 subscribers — “and each one of them is someone who’s not listening to you.”

Responding to the speakers before him who extolled the value of radio’s localism, Godin noted, “Local doesn’t necessarily mean local on a map; it can mean local based on interests.”

Can we go back to diaries?

Radio broadcasters, preparing to descend on Philadelphia for the National Association of Broadcasters annual convention, may find the ratings from Arbitron’s portable people meter trial in Houston a tough pill to swallow.

Overall, average quarter hour ratings are down by 20 percent compared to diary measurement, with morning drive, radio’s biggest revenue-generating daypart, taking the biggest hit, down by more than 35 percent. Midday ratings were also lower under the PPM, down 21.9 percent. Other dayparts were down on average by 12 percent. [Media Week]