CBS radio news offering podcasts for affiliates

CBS Radio News will provide a number of its programs to affiliate stations for podcasting or station Web site use. Beginning this week, CBS stations will be able to access the material via an affiliate Web site. Programming will include regularly scheduled programs and features, as well special in-depth series. [Story at MediaWeek.com]

Is that a podcast in your pocket?

Following its launch of all-podcasting KYCY (KYOU Radio) San Francisco, Infinity wades deeper into the pod pool by announcing it will offer free daily podcasts from its nine news stations, with flagship WINS (1010 Wins) New York set to lead the way in July. The podcasts, which will vary in length, will include local and national news, sports, business and entertainment headlines, as well as weather and traffic updates, plus content developed exclusively for download. [MediaWeek.com]

NBC News begins podcasting

Beginning in June, NBC News will deliver hourly updates and “select portions of its network and cable news programming via podcast.” So, its content is now delivered via: broadcast television, cable television, the Web, e-mail, cell phones, digital television, satellite radio, and terrestrial radio. [E-Media Tidbits]

Podcasting impact on traditional radio

“Thanks to the new technology, more people than ever will be creating and listening to audio programming in coming years. But the radio industry, a members-only club for the best part of a century, is turning into a free-for-all.” (Business Week)

The folks at Bridge Ratings report “the use of digital music players does not appear to be significantly affecting time spent with traditional radio.” In fact, you’ll probably listen to more radio after listening to mp3’s for a while.

Podcasting: New life form

“Podcasting is a whole new system, a whole new class of activity. It may be like radio, but we make a mistake if we understand it in terms of radio. Think of it instead as a new life form that’s native to the Net. That some of it can be leveraged, or harvested, for the radiosphere, fine. But understand that the pioneers here are blazing new trails, opening new frontiers. Not restoring old burned-out cities.”

— Doc Searls on podcasting and broadcasting

First all-podcast radio station

“The world’s first all-podcast radio station will be launched on May 16 by Infinity Broadcasting, the radio division of Viacom. Infinity plans to convert San Francisco’s 1550 KYCY, an AM station, to listener-submitted content. The station, previously devoted to a talk-radio format, will be renamed KYOURadio.”

— Wired

Not podcasting.

Mark Ramsey (Radio Marketing Nexus) explains the difference between posting mp3’s for download and podcasting:

“…podcasting represents the passive movement of audio to your iPod without having to download it yourself. If you think that’s not different then consider the difference between going out to a restaurant and having your meal delivered to you at home.”

Another one of those things you have to experience to understand.

Podcasting is bottom-up

Rex Hammock knocks “the business of podcasting. Not the essence of podcasting” in a response to Darren Barefoot. I agree with Mr. Hammock about the content of podcasts:

The “killer-app” content will be that which has no professional alternative: A report from a Mom to her two children away in college; a recording of a Sunday School class for six people who couldn’t attend; an inspirationial chat from the regional sales manager to 15 sales people to listen to while driving between calls; an explanation of a new product by the lead engineer; a father’s play-by-play description of a Little League baseball game — all showing up automagically on the iPod or other MP3 player of the individuals who “subscribe” to it.