Your online presence

A thoughtful and well-linked post by Jim Mathies, wondering how a potential employer might reflect on his (Jim’s) online persona. I’ve posted on this topic a few times and thought about it again last week following an interview with a young man who was interested in a job with our company.

The job in question is web-related so I asked if he had anything online that I could look at. “Not really,” he responded. He read a little surprise on my face and added, “I have a My Space page.”

When I pressed him for a look, he reluctantly pulled up his page, which launched to the sound of music that could best be described as “urban.” And there was a nice photo of the young man striking a bit of a “gangsta” pose. (Like I’d know)

He seemed a little uncomfortable so I attempted to reassure him that I’d rather see his My Space page than some dry, lifeless resume.

But, as Jim’s post (and the NYT article that prompted it) reminds us, a lot of who we are it “out there,” just a Google or Technorati search away. I have no doubt I have written something that would keep a prospective employer from hiring me. But I wouldn’t want to work for a company that would not hire me based on something they read here. Younger bloggers might not have that luxury.

So, do you let the world know who you really are by letting it all hang out on your blog? Or, do you craft a sanitized, lifeless, carefully worded resume? Most pros would argue for the resume and they’d probably be right. Unless I was doing the interview.

Keeping customer data secure

Some dumb-ass working for the government takes a laptop full of veterans’ records home and it gets stolen. Naw, that doesn’t surprise me. Big accounting firm like Ernst & Young pulls a similar stunt and loses 230,000 records belonging to one of their big clients. Okay, that’s a little hard to imagine… but it happened. Could it happen at a company like Amazon? Not if we can belive Werner Vogels, the company’s chief technology officer:

“…to get to Amazon customer credit cards you will need a small army of Marines. Although recently we have been discussing (how) to place physical and electronic booby-traps such that the servers will self-destruct when compromised, to deal with such full physically attack …”

Now that’s what I call contingency planning. I always to try buy from/through Amazon. Mr. Vogels is one of the discussion leaders at Gnomedex.

TiVo Guru Guide

The guys at TiVo have rounded up a bunch of critics, editors and experts to pick as many as 10 of the best programs in their interest areas for each week and update their lists at least once a month. They’re calling it the TiVo Guru Guide. TiVo users who share their interests can elect to have the shows recorded and have a selection ready whenever they sit down. Program pickers will come from Vanity Fair, Sports Illustrated, Entertainment Weekly, Billboard, H2O (Hip-Hop on Demand),CNet.com and Automobile Magazine. The Guru Guide will be available on the roughly 1.5 million TiVo units owned by direct subscribers to TiVo service. It won’t be available to the 2.9 million who get TiVo via DirecTV. So it’s a cool idea I can’t take advantage of.

I might actually use this (if I could) because I like/trust TiVo. I’d like it even more if I could rate the pickers. For example, they could offer movie picks from 5 different “experts.” Over time, based on their picks, I might narrow that down to just one or two whose opinions most closely match my own. [via Buzz Machine]

“Everybody is a network”

“Networks are about sharing now; they used to be about control. Networks are two-way; they used to be one-way. Networks are about aggregation more than distribution; they are about finding and being found. Networks are now open while, by their very definition, they used to be closed. You join networks and leave them them at will; you can join any number of networks at once and content can be found via any number of networks, there is no practical limit. Networks used to be static. Now networks are fluid.” — Jeff Jarvis

You need to read the full post to appreciate the point Jarvis is making. I’ve been thinking about how it applies to the various networks our company owns. And what does it mean to “own” a network? We have contracts with the radio stations that make up our networks. We own the satellite uplink and the downlink receivers that distribute our programming to those radio stations.

Our company has purchased other, smaller networks. And it was the affiliation contracts and the contracts with advertisers that we perceived to have the greatest value. Has that changed? Is it changing? Stay tuned.

Tattoo: “Do Not Resuscitate”

A great grandmother wants to make it absolutely clear where she stands should she ever become incapacitated. So, at age 80, Mary Wohlford of Decorah, Iowa, has had the phrase “DO NOT RESUSCITATE” tattooed on her chest. In addition to the tattoo on her chest, Wohlford has a more binding document in a prominent place. She has signed a living will and has hung it on the side of her refrigerator.

Sorry, Mary, but it doesn’t matter what you want. The Pope and Jerry Falwell and some dicks in Washington will decide this matter for you.