NBC has inked a deal with Apple to become the second network to sell television shows a la carte on Apple’s online iTunes store. More than 300 episodes from about a dozen prime time, cable, late-night and classic TV shows are now available for $1.99 apiece, viewable on computers or downloadable on the latest, video-capable iPod.
The programming spans from the 1950s to the present, including shows from “Alfred Hitchcock Presents,” “Dragnet,” USA Network’s “Monk,” the Sci-Fi Channel’s “Battlestar Galactica,” and NBC’s hit series “Law & Order.” Sketches from “The Tonight Show with Jay Leno” and “Late Night with Conan O’Brien” are also for sale.
I’m guessing that’s the toe-in-the-water list and we’ll quickly see last night’s stuff on iTunes in the morning. One more example of that Long Tail. Those programs were just gathering dust and now they’ll generate dollars.

A video is part of most of our presentations to universities when bidding on the athletic multimedia rights. I’ve never been at one of the presentations but I’ve seen the videos. Lots of snap, crackle and pop. In a recent presentation, our guys loaded up some video iPods (the sexy black ones) with the pitch video and threw in some highlights (TV and radio); a bunch of still images and anything else they could get their hands on. Very high cool factor. The university folks can’t keep such goodies but they can auction them off for a charitable cause or something. The point is, something magical happens when people get these things in their hands. The ear buds go in and they are in…the…zone.