Category Archives: Learfield

Who will own the podcasting rights?

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From an article by Dan Migala in the Sports Business Journal (subscription required):

“The NHL’s Blackhawks have launched Hawk-Cast, which is the first podcast created by an NHL team. A new edition of Hawk- Cast, which is a 10- or 15-minute show, is available two to three times a week. The show is hosted and produced by Blackhawks Web producer Adam Kempenaar using only a computer with audio recording capability and Internet access. The HawkCast features updates from practices and interviews with players, coaches and team management. Postgame news conferences and player interviews are also available as podcasts at www.chicagoblackhawks.com.”

As an employee of a company that pays millions of dollars every year for the media rights to some of the top college teams in the country, this next little item caught my attention:

“Another plus for the Blackhawks is that, because the content is original and produced in-house, there are no conflicts with radio rights holders. The team is free to sell advertising and sponsorships for each podcast or program segment. Kempenaar said the club has not sold advertising yet, but plans to do so.”

I remember the first time we saw a reference to streaming rights in a college bid spec. You can bet we’ll be seeing references to podcasting rights in future rights deals.

5,655,320 pieces of digital crap

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Phil posted our spam/virus stats for September. 95% of our inbound email is spam. And I’d say that percentage holds true for the crap that hits my USPS mail box. A bunch of shit I didn’t ask for and don’t want. As we used to sing back in the 60’s… deep in my heart, I do believe… there will be a day when we only see/hear messages that we want to hear. It’s closer all the time. So spam on you annoying turds. Make it while you can.

Call Alice. When she was just small.

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Reply

I’ve always blogged with an awareness that the people I work with (and for) might be reading what I write. In fact, I know that some of them do pop in from time to time. Hi, guys.

While I post with some frequency on radio, media, blogging, journalism, podcasting and such… I rarely write about our company specifically. For lots of reasons. Today we’ll get close to the line and try not to step over.

Our company has gotten big. Not General Motors big or Microsoft big, but a lot bigger than when we started, 30 years ago. Back then, it was Clyde and Derry (and a few others) making it up as they went along, breaking all the rules, trying and doing all kinds of things that Big Companies said you couldn’t or shouldn’t do.

And, as the name suggests, the company has always beeen about communications. First as a wired (telco lines) network delivering farm news and markets to a handful of radio stations. Very few people were doing that back then because it was damned expensive and nobody really saw the need or the opportunity. Clyde and Derry did.

In the early 80’s, Clyde figured out having his own satellite uplink would allow him to reduce costs and control a powerful distribution channel. We could ‘communicate’ programming (content) to listeners (via the radio stations) in a way that others could not. More on the satellite/distribution thing in a minute.

So we have our own satellite uplink and channels and things start to take off. We build/acquire lots of radio networks. We’re scaling nicely and the company is growing. And it continues to grow. We still feel like and –in many ways– operate like a much smaller company. Handful of smart guys running the company from the top of a very flat org chart. But we’ve gotten big. And we have some big cash cows that we love very much.

You see where I’m headed with this, right? How do you get big (which has lots of advantages) without losing the Small Company “bag of rice and an AK47” flexibility and attitude? Because if the next Clyde and Derry are out there in the bushes (and you know they are), they have The Mother of All Networks at their fingertips and it doesn’t cost them the millions our Clyde paid for his first uplink. It’s virtually (get it?) free. And far more poweful because it’s global and two-way and blah, blah, blah, blah. You’ve heard it all.

Big is good. The Queen Mary is a very comfortable ride. And as long as we don’t have to make any sudden turns, we’ll be fine.

Displaced

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They’re painting all of the offices along our hallway so I’m homeless for a couple of days and the webcam is offline. The office make-over is taking forever and god only knows the price-tag when it’s over but Learfield will be one very nice place to work when everything is complete. I can’t imagine working in nicer surroundings. And today the company had a cookout, just for the hell of it. Someone invited the the guys doing the work on our building so we were all sitting around drinking beer and eating ice cream and feeling fortunate.

Rick & Ryan’s All Geek Marching Band

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I’m hanging out in our new sports operations center and hear the haunting sounds of someone playing the mouth trumpet. I was surprised and delighted to discover our own Ryan Kormann riffing away. About this time, Rick Kennedy steps out of his studio to join in with Musical Hands. He insisted that he wasn’t warmed up and was a little nervous, but his musical gift was obvious.

New Learfield Sports Ops Center

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I’ve posted a few times about the year-long renovation project that’s been underway where I work. Big push to have the new Sports Operations Center ready by the first football weekend (September 3, 2005) and they made it.

I stopped by with my camcorder. Once they get this thing fully tweaked, they’ll bring in a professional and really capture just how nice this facility is. Until then, here’s a little taste (6 min, 14 meg, wmv). If you have any trouble watching this, drop me a line.

Webcast from Nebraska State Fair

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Today our farm network did a live webcast from the Nebraska State Fair. It was a 90 minute panel discussion on technology in agriculture and it was great radio. Except I’m pretty sure it wasn’t on the radio. Just our website. In fact, the last eight or ten ag events we’ve covered have not even been put up on our satellite channel and offered to our affiliated radio stations. We’d love it it they would air these long-form programs but program directors are less and less willing to air more than a short ag report in the middle of the day. And I’m not sure they’re wrong.

Are we (the network) wrong to produce this programming? We’re pretty sure Nebraska corn farmers are interested in anything having to do with ethanol. But if you’re the program director of a radio station in the middle of Nebraska, you ask yourself what percentage of my listeners want to listen to someone talk about corn for an hour. Wouldn’t our listeners rather hear some good country music?

Probably. But, as a former small-town program director, I’m convinced there is a “cool factor” at work here, too. It just isn’t cool to air all that farm stuff. Country music is cool. And everybody likes country music, the people in town and the people on the farm. It’s the safe call.

This is where we encounter the long tail of ag programming. While there may be only a few hundred people that care about the future of ethanol in Nebraska, they care very much. And it’s getting harder and harder for them to find in-depth, real-time programming on their local radio station. Enter the web with streaming audio and podcasts all the rest. You want an hour on sugar beets in southern Indiana? No problem, click here.

Radio stations could have it both ways. Put the longer, in-depth programming on their web site and promote same on the air. But radio station owners do not perceive the need. And they no logner have the staff to do much of anything “extra.” At the same time, their listeners are just a Google search away from that they want. And they don’t care too much about where they get it.

Once upon a time, the only place a farmer in Ogallala could get farm news and prices was on his local radio station. Advertisers who wanted to sell stuff to those farmers only had to advertise on that station. It was the natural order of things. The good old days.

Steve Spurrier Podcast

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New South Carolina Head Football Coach Steve Spurrier has the highest SEC winning percentage in history. And he is –I am told by those that know– something of rock star among big-name football coaches. Our company produces the Gamecock football broadcasts and the weekly call-in show, featuring Spurrier and the the play-by-play guy. Tomorrow night is the first show and in addition to airing on a bunch of SC radio stations…and streaming at Yahoo! Broadcast… we’ve set up a podcast feed. There has been almost zero publicity on this but I’ve got a feeling fans will find this quickly. Thursday nights from 7:05 – 8:00 p.m. EDT