“We’re seeking out commercial information all the time. When you look up a movie review, or choose a plane flight, shop for an apartment, pick a restaurant or review your stock portfolio, you are seeking commercial information. So, therefore, there’s nothing particularly bad about commercials.”
— Dave Winer’s Advertising-in-the-age-of-podcasts Manifesto
“…it’s essentially impossible to become successful or well off doing a job that is described and measured by someone else.”
— Seth Godin on the Curse of the Cog.
Max Headroom introduced us to Blipverts. “High-speed commercials condensed into a few seconds that prevent channel changing and embed themselves in viewer’s minds. Sometimes they cause the heads of viewers to explode. “
On January 15, Cadillac will launch a series of five second commercials to illustrate the speed of its cars which can accelerate from zero to 60 in that short time. The ads include a voiceover which says, “How fast? That Fast.” [Adrants]
We received our first Google AdSense check today. For $121.00 and change. Our company generates millions in ad revenue (and a bunch of that online) but this tiny check made me smile. The AdSense program is so easy and so well done.
TatAd will pay consumers to wear a tattoo and become walking billboard for products. The company matches people based on where they live and their lifestyle with marketers who have expressed an interest in the medium. Those selected will then be tattooed with the logo of the advertiser. The company reports 800 sign ups.
One more example of why this is such a great time to be alive. If you are even a little interested in advertising, you should check out AdRants.com