Category Archives: Business & Marketing

50s and 60s new prime?

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Major U.S. companies are retaining workers over 55 even as younger workers get the ax. That’s the gist of an article in Feb edition of BUSINESSWEEK:

“Figures from the Bureau of Labor Statistics tell the tale: The number of people aged 55 and up with jobs actually rose nearly 900,000 from the start of the recession, in December 2007, through last year. By comparison, people aged 25 to 54 lost nearly 2.9 million jobs. The share of older Americans who have jobs has risen during the recession, while the share of younger Americans with jobs has plunged.”

And a “mature” dude such as myself, who is comfortable on the Internets… let’s get us some of them!

Job interviews

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Lots of folks looking for jobs and many more will be. I’ve been trying to remember the last time I interviewed for a job. I blush to recall that Clyde recruited me 25 years ago and “insisted” I accept his offer.

In 1972 I got a job at the radio station where my father worked so there was nothing that resembled an interview. If I was willing to work 10p-6a, the job was mine.

The short-lived gig as a postal inspector was more of a pass the test, fill out the form kind of thing. Another instance of me “falling into” the job.

I can only recall a couple of job interviews: one for the Memphis TN police department; another with a community theater in Kansas City. I wasn’t qualified for either and was damned lucky I didn’t get hired.

During my Management days, I interviewed lots of people for jobs but don’t think I ever got very good at it. And I wouldn’t be very good at applying for a job now.

I wish the very best to those now “on the bricks.”

Tom Peters: This is not a recession

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“Don’t think of our current economic crisis as a recession. Instead, think of it as a recalibration. Everything is different now. If you think of it as a recession, you may be tempted to “hunker down” and wait for the economy to cycle back.”

“One thing I’m convinced of is that the world I am working in today is different from any world I have ever done business in. The world has been reset. We can no longer look at the “LY” column on reports to use last year as a benchmark for what will happen this year.”

“You’re not clever enough to be cute. Just be honest.”

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Seth Godin explains (by the numbers) how to send a personal email. My three favorites from his list:

  • Just because you have someone’s email address doesn’t mean you have the right to email them.
  • Don’t mark your email urgent. Urgent to you is not urgent to me.
  • Be short. The purpose of an email is not to sell the person on anything other than writing back. If you don’t have a personal, interesting way to start a conversation, don’t write.

Do I have the balls to forward Seth’s list to those who violate these simple rules? No, probably not.

A career in radio prepares you for (new career goes here)

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Missouri’s new governor will be sworn in tomorrow and, as part of the transition, about 150 people working at state jobs under the previous administration were terminated. This happens with every four or eight years.

A few days before the state ax fell, I had a routine meeting with the chief public information officer for one of the state departments. Like many in that line of work, he had –I believe– started in radio or spent a number of years in broadcasting. The years of consolidation in that industry had left this person weary from new owners, pay cuts, job elimination… and happy to have a more stable job in state government. Two days later the person is, once again, looking for a job.

It’s only a rumor but I’ve heard many of these communications positions will be filled by attorneys under the new administration. Our new governor was formerly attorney general, but I’m not sure why one would want/need a lawyer in these positions. As I said, that’s just rumor.

All of which reminded me of the dozen years I spent working in local radio. They were more fun than I can describe. Whatever skills I acquired during that time (talking on the radio (??); writing commercials; covering a news story (sort of) seem so… irrelevant now. Okay, it’s a quarter of a century later, so why should this surprise me?

If I had stayed in radio, what would I be doing now? Programming a “cluster” of stations? Managing? (unlikely) And what would those years have prepared me to do?

I have no idea why so many radio people go into public relations or become PIO’s for some association or state agency. I always suspected they were hired for their communications skills. Comfortable in an on-air interview; familiar with writing news releases (?); good voice?

Still a useful skill set. But what else do you need to know how to do in 2009? Blogging? Podcasting? YouTube? Social media? Couldn’t hurt.

I hope everyone that lost their jobs last week finds new ones. And better ones. Free advice every morning from 6:30 a.m. – 8:00 a.m. at the Jefferson City Coffee Zone.