I left my job at a small town radio station in 1984 (now I’m retired) but I often reflect on what might have been. Had I stayed in “radio.” I had the title of Program Director and was making about $14K in 1984. Whew.
Category Archives: Business & Marketing
IBM’s intranet radio station
IBM Radio is a live-streamed intranet community station cofounded by Azis and a few other company designers in Austin. Over the last year, the station has blossomed, and now anyone else in the company can either listen in or record their own show. Those who take part consider it a community hub for the company, and IBMers around the world tune in every day. […] Today, IBM offices throughout the globe have radio “studios,” although Austin is its headquarters. The station heads have a conference room there that’s been soundproofed and filled with recording equipment.
Employees from around the world contribute their own shows that include call-ins about career advice, a show that features weekly guests who talk about what’s going on at the company, and even shows where upper-level executives just tell interesting stories. The station tracks unique listeners—the number of individuals listening in—and found that it reaches between 5,000 and 6,000 people daily.
Fast Company
People are deleting advertising from their lives
“People are deleting advertising from their lives. Many simply don’t like or want it and now for the first time they have a choice in the matter. With the shift to streaming, the so-called ‘millennial’ has abandoned linear TV and, in turn, the ads that grace it. Higher-income consumers are more able to afford an ad-free existence by paying subscriptions for ad-free service experiences such as YouTube Red, Hulu+, or Spotify. This further erodes the pool of young, upwardly-mobile consumers that the ad industry so covets. In the future, only older, poorer people will experience advertising.”
And those ads you “see” online?
“A display ad is considered as ‘viewed by the visitor’ if “at least 50% of its pixels were displayed on the visitor’s browser for at least one continuous second.”
The Ad Industry’s Existential Crisis
Above-ground pools suck
But a lot more expensive. And harder to install. And remove. I’ve never had one of these pools but I see lots that have been abandoned. They seem like a good idea, for that first summer. But it soon becomes obvious that you can’t really swim in one of these things so you just stand around in chest-deep water, scooping out dead bugs and leaves.
So here’s my idea for a business (that someone has already thought of): a temporary above-ground pool. Bring it in on a flatbed trailer; fill her up; install the support gear and BOOM, you got a pool. In September you call the truck back, drain the pool and take it away. You have your yard back. (“Hey, mom! Can we put the trampoline back up?”)
Can Learfield fetch $1Billion or more?
That’s the question posed in a recent edition of Sports Business Journal. Before retiring three years ago, I worked for Learfield for 29 years. Not sure how many employees they had when I started in 1984 but in 1989 there were only 49 of us. Today, more than 1,000.
I’m guessing a billion dollars is not that much for a national media company but when I remember the little house on McCarty Street that was HQ when I started, it sound like a lot of money and I’m proud of the former co-workers who made it worth that much.