There is no 26 Year Pin

Today marks the beginning of my 27th year at Learfield, the company I work for. There’s not much to say that I haven’t shared here already. On my drive to the Coffee Zone, I made a mental list of those who have been with the company longer: Clyde, Clarice, Joyce, Roger, Greg, Charlie, Bob… that’s about it.

The nature of our business has changed a good bit but the culture is –remarkably– still pretty much intact. No small feat, given that we now have hundreds of employees in offices scattered throughout the company. But our senior managers make a real effort at sharing the best of who we are as a company with new employees.

So this is one of those “If you’re happy and you know it, grab your ass!” posts. And if pushed to finish with a bit of wisdom, it might be that the company you work for and the people you work with are as important as the work you are doing.

Google Buzz Redux

I’ve been (unconsciously) dividing web stuff into two piles. Something that has a little shelf-life (to me or others), and stuff that does not.

Increasingly, the first group is being made up of things I have written or created. These usually get posted here at smays.com. In the days before YouTube, Flickr, Twitter, and all the rest… pretty much everything was posted here because there was nowhere else to park them. (This became very clear to me during my recent weeks-long clean-up.)

The second pile really never makes it to pile status. It’s commonly referred to as a “stream.” Bits and pieces that flow by but don’t warrant saving in the sense described above. In fact, tags and permalinks make it easy to find just about anything that drifts by.

There’s no real point to this post other than I’ve been thinking about this, so I write about it.

I’ve added Google Buzz back to my Gmail page and think I might make it the stream into which my other little tributaries flow. It really seems well-suited for this. If you’re a regular here and use Buzz as well, let me know.

I won’t abandon the blog because I have a good bit invested in it and it has more of a permanent quality to it. A place that I own and control.

Escape

For me the Big Surprise App for the iPad has been a couple of the drawing programs. SketchBook Pro by Autodesk is a blast.

Fictional passwords : The Girl Who Kicked the Hornet’s Nest by Stieg Larsson

I’m reading The Girl Who Kicked The Hornet’s Nest by Stieg Larsson. The final book (Larsson died in 2004) featuring Lisbeth Salander, ” the best hacker in Sweden.” I’m not spoiling anything by sharing this passage of what has to be one of the more secure log-in’s:

“She started by going to a website that advertised rather uninteresting pictures by an unknown and not especially skilled amateur photographers named Gil Bates in Jobsville, Pennsylvania. Salander had once checked it out and confirmed that the town of Jobsvile did not exist. Nevertheless, Bates had taken more than 200 photographs of the community and created a gallery of small thumbnails. She scrolled down to image 167 and clicked to enlarge it. It showed the church in Jobsville. She put her cursor on the spire of the church tower and clicked. She instantly got a pop-up dialog box that asked for her ID and password. She took out her stylus and wrote the word Remarkable on the screen as her ID and A(89)Cx#magnolia as the password.

She got a dialog box with the text [Error–you have the wrong password] and a button that said [OK–try again]. Lisbeth knew that if she clicked on [OK–try again] and tried a different password, she would gt the same dialog box again–for years and years, for as long as she kept trying. Instead she clicked on the ‘o’ in Error.

The screen went blank. Then an animated door opened and a Lara Croft-like figure stepped out. A speech bubble materialized with the text [WHO GOES THERE?]. She clicked on the bubble and wrote Wasp. She got the instant reply [PROVE IT–OR ELSE…] as the animated Lara Croft unlocked the safety catch on her gun. Salander knew it was no empty threat. If she entered the wrong password three times in a row the site would shut down and the name Wasp would be struck from the membership list.”

Which reminded me of this password (to the CIA database) from the novel, Bangkok Tattoo:

AQ82860136574X-Halifax nineteen [lowercase] Oklahoma twenty-2 BLUE WHALE [all uppercase] Amerika stop 783

“A business model in decay”

“…the creation of content that will be supported by ads is a business model in decay. Abundance isn’t the problem; it’s that the advertisers are now in the content business themselves, and this is a rapidly-growing sector of the advertising world. Advertising is in a full-blown revolution, as company after company discovers they don’t need media the way they used to, because they’ve become media companies themselves.”

Terry Heaton says there is no “content business” anymore and that’s not the business we (his clients) were in anyway.

“We’ve always been in the advertising business, although it sure looked and felt like we were in the content business. Our bottom lines were/are determined by advertising, and that’s the real business we’re in. Media companies need to accept that and move on to finding creative ways to enable commerce in our markets.”

Since posting the excerpts above, I’ve been remembering my days in small-market radio during the ’70s and early ’80s. I was an announcer and program director, but never in sales. We thought of ourselves as “talent.”

It was clearly understood by us that the advertising was the means to the end of creating the information and entertainment (mostly recorded music). We had to pay for all this wonderful stuff we were doing.

What the sales people believed –an management knew– was the news and music and all the rest was merely a way to attract ears for the commercials we sold to advertisers. We were not in the music business or news business… we were in the advertising business.

If you doubt that, go back and listen to this interview with Congressman Paul C. Jones to built the radio station. Or read the recollections of Joe Bankhead, who was one of the stations first salesmen. It was clearly about serving the businesses in the area. They were more than willing to put on any kind of programming that would attact enough listeners to satisfy a sponsor.