No new television viewers being born

I’m a child of the TV era. Some of my earliest memories are from and about television. I’m the fish and TV is the water. Which makes recent comments by BuzzFeed President Jon Steinberg all the more… I can’t think of the word that finishes this sentence. At a recent conference Steinberg predicted content will be “completely decoupled” in the next five years.

“The average television viewer right now, for right now, for network television, late 40s, early 50s. When you look at certain cable news networks it goes even higher. So you have one of two possibilities: Either at 47 years old, everybody starts watching television. Unlikely. Or there’s no new newspaper subscribers being born, for print. And there’s no new television viewers being born. I think that’s probably the likely choice.”

And this factoid (?) from Pew Research: “by 2015, almost half of all television viewing will be done by folks over the age of 50.”

As much as I loved TV growing up, I don’t care much for what it has become. Neither broadcast or cable/satellite. I’m ready for media evolution/revolution.