Direct mail spam: Beltone bullshit (2008)

Envelopeclipping[See comment below]
Tonight’s mail included a “letter” addressed to Perry S. Mays (Nobody uses my full name). There was no return address. Inside was what appeared to be a newspaper clipping tagged with a yellow Post-It note which read: “Perry: Check this out! (signed) J”

Of course the newspaper “story” is bullshit, although there is nothing in the copy that would clue the clueless on this point.

I wish I could give the dealer –Reagan Hyundai in Jefferson City– the benefit of the doubt. They weren’t trying to snooker their way into unsuspecting homes… it was just a little joke. April Fools Day a week or so early. Gotcha!

Maybe.

But if this shit works, it means there’s some kind of creepy reverse Darwinism at work. In time, only the mentally impaired will be lured onto the lot.

Everything about this is designed to trick someone into reading about about your sale. To fool them. One would almost think the public doesn’t want to hear from you. But why would that be?

2 thoughts on “Direct mail spam: Beltone bullshit (2008)

  1. Got to my massage a little early today and decided to stop in at the local office of Beltone Hearing Aid, the most unscrupulous marketer on the planet. I’m not a customer, have never been a customer, and will never be a customer.

    For years they’ve been jamming my mailbox with direct mail junk. Each and every piece disguised to look like something official. IRS, Medicare, County Tax Assessor, etc. Shameless deceit.

    Today I asked the lady behind the counter if there is any way to stop getting marketing junk from the company. She readily agreed to take my name off their mailing list if I’d give her my address and phone number. Hmm. Did I simply verify my info for these fuck-wads or will I stop getting stuff. Stay tuned.

  2. I received exactly the same mailing, and I started running through my mind: who is “j”? Which one of my friends thinks I am looking for a car…wait a minute.
    This isn’t a “news story”!…
    I felt exactly the same way, normally I think Reagan does a great job of advertising, but I don’t appreciate them attempting to trick me into reading about their sale.

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