Radio by any other name would sound as sweet

Mark Ramsey was listening to Fresh Air on NPR the other day and heard Terry Gross reading the credits, which included a reference to “the Chief Content Officer.” That what most stations call their “Program Director.” (A job I once held)

Mr. Ramsey also mentioned that back in July National Public Radio annoucned it would hereafter be known as NPR. It’s been National Public Radio since 1971 but switched tothe acronym because –according to the Washington Post– “Its news, music and informational programming is heard over a variety of digital devices that aren’t radios.”

Hmm.

Our company operates several news networks, including:

Radio Iowa
Wisconsin Radio Network
South Carolina Radio Network
Nebraska Radio Network

We (not me) came up with Radio Iowa back in 1996 and thought it was pretty cool at the time. Like, “Radio Free Iowa.” I was not involved with nameing the others.

We have websites, Twitter feeds and Facebook pages but are first and foremost radio networks.

If someone were starting a new radio network today, what would they call it? I have no idea.

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