I remember reading Bob Garfield’s The Chaos Scenario as an article in Advertising Age but I’m not sure I listened to the interview Mark Ramsey (Hear 2.0) posted to his website back in March. More on that in a moment. I don’t think the book is out yet but here’s a blurb from the web page:
“What happens when the old world order collapses and the Brave New World is unprepared to replace it…as an ad medium, as a news source, as a political soapbox, as a channel for new episodes of “Lost?” That is The Chaos Scenario.
In this fascinating, terrifying, instructive and often wildly entertaining book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. No, having established the problem, he travels to five continents for solutions.
What he discovers is the answer for all institutions who wish to survive – and thrive – in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics.”
Mr. Garfield is Advertising Age editor-at-large and co-host of NPR’s On the Media. Looking forward to the book. If you spot it before I do, let me know.