“News is being deindustrialized. No factory needed.”

I pulled the following from a recent post on Jeff Jarvis’ Buzz Machine:

“But there is no more one job description – journalist – in one industry – newspapers – with one business model – print advertising – to pay them.

I believe, as I said here, that many slices will make up a new pie: more focused news companies contributing journalism and curation and other value; successful specialist bloggers growing large businesses (Gawker Media, TechCrunch, Silicon Alley Insider); smaller bloggers that are big enough to make them worthwhile to make (BaristaNet); volunteer bloggers and contributors who add to the pie because they care and share; public-supported journalistic activity (Spot.us, ProPublica); crowd-created efforts, and on and on.

Note, though, the verb that started that long sentence: “believe.” I don’t know yet. None of us does until we try and learn and share best practices.

But I am confident that journalism as an activity will not disappear, that there will be a market demand for it, that there are many new ways to fulfill the task (and debate about how it is done). But – bottom line – journalism and journalists will not disappear unless they insist on defining themselves as an industry that operates in just one way . The key to survival is reinventing what we do.”

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