13% no long have landline

“Americans without a landline are increasingly the Achilles Heel of research.  The most recent government statistics show 13% of the population (18+) no longer has a landline.  Arbitron SVP of marketing Bill Rose says “It’s getting tougher and tougher for us.”  So their researchers have begun testing a new methodology to reach out to those consumers, who are protected by strict government guidelines on calling mobile phones. It works like this: Arbitron compares addresses against a list of known landline phone numbers.  When they find an address without a number, they mail a survey that encourages consumers to share their cell number for future contact. ” — INSIDE RADIO:

Oh yeah, sign me up for that.

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