Mark Ramsey shares some thoughts on a story in the Sunday Times of London about the growing number of Brits tuning in to personalized Internet “radio” every week (and tuning out traditional radio).
Sunday Times: “Personalised broadcasts of the future will probably have either advertising or a price tag attached, just as they do today. But once your radio knows exactly what you want to hear, the idea of a human DJ – however cheeky his banter – might start to sound a little dated.”
Ramsey: “Over the long haul I fully expect the influence of music-oriented radio to diminish. Because music, my friends, is a commodity. Not only can anyone string together a playlist, but nobody can string together my favorite playlist better than I can.”
“What it all adds up to is the gradual near-obsolescence of music radio, not in a blink, but by a slow and persistent siphoning of audience and attention and interest and advertisers. This process will take years to happen.”
I read a lot of stories like this but very few on the impact of Internet “stations” on non-music formats. Are news-talk formats feeling any effect from the web? My radio pals can feel free to post an anonymous comment.