“NPR is not radio”

Jeff Jarvis, David Weinberger, Doc Searls, Jay Rosen and some other New Media thought leaders have been invited to Washington to talk/think about the future of National Public Radio. Mr. Jarvis shares some of his notes going in and I found myself substituting the names of our radio networks for NPR.

“NPR is not radio. If I tell newspapers they have to stop thinking on paper, so I’ll argue that NPR must throw off the limits of its medium. And I don’t just mean that the can go multimedia, adding photos or videos to their sound. I mean changing the culture, not thinking like a radio network anymore so they can see the options the internet opens up to work in every appropriate medium with entirely new kinds of content, from TV to data bases. So change the name: It’s National Public Media, except that Doc will scold me that this is more than media. It’s National Public Whatsis.”

Some of his other ideas: NPR should be a network of networks and a training ground for great media. They should add to their mission finding and nurturing new talent and help local affiliates become hyperlocal.

I surely would love to sit in a corner and listen to these guys. But it appears they will be blogging all or parts of the conversations so I’ll follow it there.

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