Listeners of tomorrow are online today

Jerry Del Colliano, Professor of Music Industry at USC and founder of Inside Radio, offers still another warning to radio broadcasters:

“When universal WiFi or its equivalent is available and consumers can take the Internet with them then it’s all over for radio. Ditto for satellite radio. That is, of course, assuming that terrestrial radio broadcasters don’t have an epiphany soon and decide to get into the Internet radio business.

Radio and the merged satellite radio company need to get into the Internet radio business now because tomorrow Internet radio will be the next radio. Why? Because that’s where the listeners will be and universal WiFi will make it all possible.” [via RAIN]

I’m tempted to email Mr. Del Colliano and ask if this applies equally to small and large market broadcasters. But I’m afraid of the answer.

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