My friend Henry Domke has produced and posted the first Prairie Garden Trust Podcast. Friends and supporters of PGT can now get regular updates via podcast. While I’m not exactly an “outdoorsy” guy, I’m stoked about Henry using this new technology. He invested a couple of hundred bucks in a podcast starter set (mics, mixer, headphones, etc) and is using GarageBand3 (MacBook) to produce. In a matter of hours, he had his first show online, ready for subscribers. His first show has a couple of rough edges but he’ll smooth those out as he goes.
In The Old Days, he might have tried to find a radio station that would give him (sell him?) some time on a Sunday morning. Today, he’s global. Anybody, anytime, anywhere. If they care about his topic, they can listen. Still another example of The Long Tail at work. No topic is too obscure. If one person cares enough to produce the show … and one cares enough to listen, the costs of production and distribution are so close to zero, there is no barrier to getting started.