Is your “stuff” good enough to pay for?

“Alltel Wireless customers will be able to access XM Satellite Radio programming via their cell phones for $7.99 per month. The deal links the fifth-largest mobile service provider in the United States with the world’s largest satellite radio company. Like its competitors, Alltel is facing the imminent prospect of market saturation, so the company is seeking high-value content to gain additional revenue from its customer base.”

Seems to me you’d have to be a big fan of XM to pay an extra eight bucks a month to listen on your cell phone. And wouldn’t that be hell on the battery? But the more interesting question (for me) is: Do you have the kind of content that someone would be willing to pay for?

As businesses figure out that they can –if they’re clever enough– take their message directly to their customers, they’ll stop paying to have their messages jammed down people’s throats. We are approaching a time when the only reason people will listen to an (unwanted) commercial message is because they can’t figure out a way to avoid doing so. If you want to talk to your customers, you better start listening to them.

If you don’t know how to do that, you’re in trouble with a capital T and that rhymes with P and that stands for pool.

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