Journalism, Big Media, Objectivity, etc.

There was an interesting email exchange between between a couple of our reporters this week. David Brazeal’s comments seemed…sponge-worthy.

I think more likely we’re seeing is a gradual destruction of the great farce of 20th Century elite journalism–that we can do our jobs objectively. Dan Rather thinks he’s objective and Fox News is not. Fox News thinks it’s objective, and Dan Rather is not. The fact is, neither of them is objective. We might very well try to be objective, but it’s impossible for anyone with an opinion.

The problem for big-time journalism outlets is that people have figured this out. Most people don’t fault Dan Rather for being a liberal; they fault him for acting like he’s not. And the more these big institutions cling to this faade of true objectivity, the more obvious it will become to more people. As consumers get more sophisticated, they’re going to demand more source material, more first-person accounts, more access to opposing viewpoints. And they’re going to want it without the filter we’re used to providing. The question is whether we figure out a way to give it to them, or we go down with the ship.

Leave a Reply

Your email address will not be published. Required fields are marked *