Newspaper-TV partnerships strained by online video

Again from LostRemote: “An article in today’s Washington Post notes that the once-coveted cross-promotional and content-sharing partnerships between local newspapers and television stations are becoming increasingly strained in the new mediascape where web sites can easily roll their own video. The balance is somewhat one-sided: Newspapers are training their online producers to become videographers, but broadcasters face challenges when it comes to getting copy for their sites.”

This is readily apparent when you look at stories on TV station websites. Very thin. We feel some of this pressure on our sites, too. We’re writing for 3 minute newscasts. A single story written for broadcast can be just a few sentences. Doesn’t exactly fill up a web page.

Google deal with CBS Radio imminent?

Merrill Lynch broadcast analyst Jessica Reif Cohen expects Google will team with a CBS Radio in a wide-ranging advertising deal. In a nutshell, Google would allow advertisers to bid for radio airtime using some of the same functionality as its online sales tool. But again, no deal has been announced.

Cohen estimated that a Google deal to sell 10% of CBS Radio’s advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: “1) attracting new (likely smaller) advertisers to its platforms a la Google’s experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising.” [LostRemote]

TV shows on cellphones

Verizon Wireless is expected to announce it will offer full-length programming to its cellular subscribers from several major television networks. The service, which should be in operation by the end of March, will consist of eight channels and will include popular shows from NBC, CBS, Fox and MTV, they said. ESPN is reportedly also in negotiations to offer programs, which will be offered for the cellphone screen soon after they appear on television. [New York Times]

Nearly half our lives spent with TV, radio Internet and newspapers

Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That’s only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007.

According to projections from a communications industry forecast, people will spend 65 days in front of the TV, 41 days listening to radio and a little over a week on the Internet in 2007. Adults will spend about a week reading a daily newspaper and teens and adults will spend another week listening to recorded music. Consumer spending for media is forecasted to be $936.75 per person. (U.S. Census Bureau News)

Internet access in your car

It’s early days but it is here. And Mark Ramsey looks (not so very far) ahead at what it means for radio stations:

“In the world of mobile radio, our distribution is currently both universal and exclusive. But when “the box” belongs to a third party, we are assured of neither easy distribution nor universal access. The “box owners” will do what Apple does with iTunes: Yes, anyone can post a podcast. But a very few are “featured” while most are not. The “filters” control the value. And in this scenario you and I are no longer the filters.”

I think it’s just very hard for most radio folks to believe that their listeners would listen to another station if they could. If a market has three radio stations, one might be pop…another country…and one doing news/talk. The listening pie is nicely divided, everybody gets a pretty good slice.

When all cars have high-speed net access (and they will), your station won’t be one of a hand full of listening options, it will be one of hundreds.

Weblogs vs. the New York Times

Which will be more authoritative in 2007, weblogs or the New York Times? The question (“The Long Bet”) was posed back in 2002 as part of something called The Long Now Foundation. Dave Winer’s explains:

“My bet with Martin Nisenholtz at the Times says that the tide has turned, and in five years, the publishing world will have changed so thoroughly that informed people will look to amateurs they trust for the information they want.”

Not sure who will win the wager but there’s little question the publishing world has changed and blog are having some impact.

Will your radio station be in every Ford?

Ford Motor Company and Microsoft are expected to announce new “Windows Automotive” software called “Sync,” that will make it possible (easier?) to make hands-free cell phone calls and download music or receive email.

Chicken Little“If you can use your car to download music, you can also use it to stream music. And if you can stream music then you can do so from any number of music providers, not just your radio station.”

“What is YOUR group doing to be in front of this trend? What is YOUR group doing to be in every car in every way in 2007 and beyond? What content do you have that every Ford will want to stream?” — Mark Ramsey at Hear 2.0

If I were still a radio station program director, I might grab a program schedule and go through the day asking that question about each programming element. I think there will be lots of stuff folks in my local market will want to hear (news, weather, sports, etc) but they won’t want to make an appointment to listen to it. They’ll want to have it automatically downloaded to their cars so they can hear it when they want it. Podcasts.

Golden Globe nomination for Sheryl Crow

Sheryl Crow received (a couple of weeks ago) a Golden Globe nomination (Best Original Song) for her performance of Try Not to Remember from the film “Home of the Brave.”

The movie tells the story of returning Iraqi war veterans who have to adjust to life again. I had not heard the song but just watched/listened to a “behind the lyrics” video at TMZ.com. A pretty –and heavy– song.

Good look at the Google Ad Creation Marketplace

Can Google Audio Ads be as easy and effesctive as Google AdWords? That was the question Donna Bogatin (Digital Markets) put to André Bergeron, owner/operator of Babble-On Recording Studios. She wanted “a radio production talent insider take” on how the Google Ad Creation Marketplace will impact the radio advertising industry. Bergeron seems to know what he’s talking about.

“Dollar-A-Holler Radio ads have been around forever. The local Hi-Fi Store owner could always go into the local station and bark off a series of sale prices in shrill tones that would annoy anyone within earshot. This would be no different, really. There is so much more to effective messaging, to branding, to understanding how people listen to the radio than simply writing down “for all your underwear needs” and handing it off to Johnny promo voice to record.

Part of why people can’t stand listening to the radio is the quality of the ads, they’re, by most estimations, shouted, boring, and insultingly simplistic, and, if there are a lot of them, it just magnifies the mind-numbing nature of them.”

I think that sentence really sums it up. That reality will ultimately prove to be The Big Problem for radio going forward. Shitty commercials in an era when we no longer have to listen to them in order to hear the news and music we want.

Andre Bergeron emails an additional thought:

Throughout a programming day, the station dresses itself with a carefully crafted image using music, personalities, promotions, etc – to create “a brand”, if you will. Then a stopset comes on and it’s like the advertisers are allowed to dress the station in clown’s clothes, leisure suites or horizontal stripes.”

Favorite blogs and podcasts

Henry wants to know my ten favorite podcasts and blogs. I read a lot more than 10 blogs a day, but if I had to pick 10, they would be:

Scripting News, Boing Boing, Dilbert Blog, Doc Searls, Jeff Jarvis, Mark Ramsey, Micro Persuasion, Podcasting News, Seth Godin, and GrowLearfield.com + all of the Learfield blogs. Links to the right.

As for podcasts, I don’t think I listen to 10 on a regular basis, only because I don’t have time. I sample others from time to time bu the ones I listen to regularly are:

MacCast, Keith and the Girl, Podcast 411, This Week in Tech, Diggnation, NPR Technology, This American Life, Cutting Edge (Business Week).

All are weekly except Keith and the Girl which is daily. Usually an hour.