From an essay by Kevin Kelly:

In the digital world, copies are so easy to make perfectly, they are free. The internet is basically a copy machine. The copies flow so fast and easily you could think of the internet as a superconductive fluid that transmits copies everywhere, all the time. Once a creation is brought into contact with the internet, it will be copied forever, and those copies never leave. With copies free and freely distributed, the traditional livelihood of creators selling copies is gone. When copies are free, you need to sell things which can not be copied. Well, what can’t be copied?

Mr. Kelly enumerates eight “generatives” better than free, but my favorite was trust.

You can’t purchase trust. You can’t duplicate it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, a stranger will always prefer to deal with someone they can trust. So trust is an intangible that has increasing value in a copy-saturated world.

We seem to have figured out how to make AI ever more intelligent. I wonder if it’s more difficult to make them more trustworthy?

Here’s a prediction from the World Economic Forum in 2017:

“Distributed trust, combined with technology, also means that within the next decade, we’ll be comfortable trusting well-trained bots, whether they’re driving us around, giving us financial advice, or telling us if we have cancer.”