A digital billboard company now has the technology to make 3D ads on moving trucks.
A digital ad company is introducing a new feature to those trucks you might have seen with illuminated ads on their sides (also known as mobile billboards). Thanks to next-gen LED panels and supporting technologies, they can now create three-dimensional effects designed to be “indistinguishable from reality. If you’re not familiar with 3D billboards… This is known as anamorphic imagery. 

Makes gas pump TV look pretty tame. And I hate those fucking things. Okay, I hate all advertising. And, as I have confessed here before, the sale of advertising fed and clothed me my entire life. These days, whenever it’s an option, I pay not to see ads (YouTube Premium as one example).

I asked Claude if this made me a hypocrite.

Not really hypocrisy — that word implies moral failing or pretending to beliefs you don’t hold. What you’re describing is more mundane and nearly universal. The better terms are probably cognitive dissonance. […] Hypocrisy implies you were publicly crusading against advertising while cashing the checks. If you were just doing the work without claiming to love it, the honest word is probably closer to complicity — which is uncomfortable but accurate for a lot of professional lives.