The Shape of Things to Come

Two — unrelated — thoughts about this article (The Shape of Things to Come) in The New Yorker: 1) This is, as far as I can recall, the longest magazine article I’ve ever read. 2) You will see more Apple Watches than you expected.

And a few excerpts:

  • Apple employs three recruiters whose sole task is to identify designers to join the group; they find perhaps one a year.
  • In fifteen years, only two designers have left the studio—one of them because of ill health.
  • The data that Apple now sends to a manufacturer include a tool’s tracking path, speed, and appropriate level of lubricant.
  • “What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.” – Bono on Apple design team