We Are Weird

“Ten minutes on Boing Boing reminds me that the world is changing, moving, and getting weirder. It eggs me on. Ten minutes on ESPN puts me to sleep.”

“If I can tell you that some group is wrong — not just different, but wrong — then I increase my power over you.”

“As choice and self-determination continue to triumph, you can’t profit from it by _pretending_ you’re not a mass marketer. You actually have to _stop being_ a mass marketer.”

“We watch the Super Bowl, no so much for the game as to remind us what it was like when we all did what everyone else was doing.”

“The reality of digital community is that people are now available for close inspection, and the ‘Net allows us to keep all of them in focus at once.”

Excerpts from We Are Weird by Seth Godin