“People don’t buy what you do, they buy why you do it.”

In a recently-released TED video, author Simon Sinek explains what he sees as the secret to Apple’s success and makes a case for the real reason the company is so innovative–even though it has “the same access to the same talent, the same agencies, the same consultants, the same media.” [via HuffingtonPost.com]

This presentation runs about 18 min but it’s well worth watching. Why does your company do what it does?

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