Pork Board sees light (feels heat?) of citizen media

A few days ago I posted about Jennifer Laycock getting hassled by the National Pork Board because she was selling T-shirts they felt infringed on their trademark and campaign “The other white meat.” Laycock was surprised by the Boards threats, and wrote an impassioned blog post about the situation.

It looks like the Pork Board realized that hassling an activist blogger over a T-shirt that parodied their branding in the name of a good cause (breast feeding) would probably hurt their brand more than it would ever protect it. Laycock reports that “I have received an apology from Steve Murphy, the CEO of the National Pork Board and we are currently working toward a resolution.” [via Podcasting News]