“Networks are about sharing now; they used to be about control. Networks are two-way; they used to be one-way. Networks are about aggregation more than distribution; they are about finding and being found. Networks are now open while, by their very definition, they used to be closed. You join networks and leave them them at will; you can join any number of networks at once and content can be found via any number of networks, there is no practical limit. Networks used to be static. Now networks are fluid.” — Jeff Jarvis
You need to read the full post to appreciate the point Jarvis is making. I’ve been thinking about how it applies to the various networks our company owns. And what does it mean to “own” a network? We have contracts with the radio stations that make up our networks. We own the satellite uplink and the downlink receivers that distribute our programming to those radio stations.
Our company has purchased other, smaller networks. And it was the affiliation contracts and the contracts with advertisers that we perceived to have the greatest value. Has that changed? Is it changing? Stay tuned.