DirecTV offers smarter ad

An EarthLink spot came on DirecTV tonight and I noticed little Thumbs Up/Thumbs Down icons at the top of the screen. I punchedthe Thumbs Up button on my remote… the commercial paused…and the following offer was displayed:

“Right now, get a TREO 650 from EarthLink for $199 and get $10/month off EarthLink High Speed DSL. Interested? Allow us to send you a free brochure.”

The options were: “No, thanks anyway.” and “Yes, please send me a brochure!” I chose “No” and the ad resumed. I’m not big on coupons and special offers, but for folks that look for deals, this is a step in the right direction.

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