Steve Rubel’s secret sauce for corporate blogging

“In an ideal situation –weekly or even daily– someone is pumping the weblog with fresh compelling content. But any old content won’t do. Corporations interested in blogging need to add value to people’s lives. That’s the biggest key to a successful corporate blog that keeps people coming back. So what do I mean by add value? I mean give us a reason to read your blog. Give us something we can’t find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource and a connector.”

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