Ford Motor unveiled a mobile office designed for the new F-Series truck that includes a touch-screen computer, printer, wireless broadband access and Global Positioning System. Ford, which introduced its mobile office at last week’s Specialty Equipment Market Association show in Las Vegas, is targeting general contractors but the first thing I thought of was farmers and ranchers. [Story at C|net]
When we first started repurposing content from our farm network for the web, everyone said, “Farmers don’t have access to the Internet.” When we started streaming our audio reports, they pointed out, “Farmers are on very slow dial-ups and can’t access rich media.”
I’m no visionary. I just pull my head out of my ass a couple of times a day and take a look around. If your pick-up is your office, this is gonna make sense to a lot of farmers.