The franchise is the content

“…the Internet has become our entire business environment, not just another medium for distribution … the franchise is not the newspaper, the broadcast station, or even the website. The franchise is the content itself. … Get ready for everything to be Googled, deep-linked, or Tivo-ized.”

— Tom Curley, President and CEO, The Associated Press, in keynote address (full text) to Online News Association Conference, Nov. 12, 2004